Imagine you’ve just wrapped up a promising client meeting. You have crucial notes, follow-up actions, and a gut feeling that this deal is ready to move forward. But you’re on the road, miles from your desk, and the details are still fresh in your mind. How do you capture that momentum without letting important information slip through the cracks?
That's where a great business tool makes all the difference. A customer relationship management (CRM) mobile app allows you to log notes, update deal stages, and assign tasks right from your smartphone. It transforms those chaotic in-between moments into opportunities for productivity, ensuring your entire team stays informed and aligned.
A reliable CRM mobile app isn't just a nice-to-have anymore—it’s a core part of staying competitive. This guide breaks down everything you need to know about the best mobile CRM app solutions available in 2025. We’ll explore what they are, the benefits they offer, and how to choose the perfect one for your team.
What is a mobile CRM app?
Simply put, a mobile CRM app is a version of CRM software specifically designed and optimized for smartphones and tablets. It puts the full power of a desktop CRM—contact management, sales pipelines, and reporting—directly into the hands of your team, no matter where they are. This allows sales reps, field agents, and managers to access and manage customer data anytime, anywhere.
A CRM with mobile app functionality connects your team in the field with the office. When a sales rep updates a lead’s status on their phone, that information is instantly synced and visible to everyone else. This real-time data flow is critical for maintaining an accurate sales forecast and ensuring seamless collaboration across the entire organization. It's an essential tool for today's flexible teams.
The best CRM app for android or iOS should offer a core set of features designed for on-the-go efficiency.
Contact and lead management: Access, create, and update customer and lead information in just a few taps. You should be able to log calls, send emails, and schedule meetings directly from a contact’s profile.
Sales pipeline visibility: Get a clear, visual overview of your entire sales pipeline. A great CRM mobile app allows you to move deals between stages with a simple drag-and-drop interface.
Task and activity tracking: Create follow-up tasks, set reminders, and log meeting notes instantly. This ensures that no opportunity is missed and that your team always knows the next step. For example, some platforms like Lark allow you to convert any chat message into an actionable task, assigning it to a team member instantly.
Real-time notifications and alerts: Stay on top of your deals with customizable push notifications for new leads, important updates, or tasks that are due.
Offline access: Your work shouldn’t stop when your internet connection does. The ability to view and edit information offline—and have it sync automatically when you’re back online—is a game-changer for field teams.
A truly effective CRM mobile app goes beyond just data access; it integrates seamlessly into your team's daily communication. Lark achieves this by embedding a fully customizable CRM within an all-in-one platform, connecting your customer data directly to chat, meetings, and documents.
Benefits of mobile CRM apps
Adopting a CRM software with mobile app capabilities can fundamentally transform how your business operates, delivering significant advantages that boost both productivity and your bottom line. It empowers your team to be more agile, responsive, and effective, turning their mobile devices into powerful sales tools. In a competitive market, these benefits are too valuable to ignore.
A mobile-first approach to customer relationship management helps you build stronger connections and shorten sales cycles. When your team has instant access to the information they need, they can provide faster, more personalized service that sets you apart from the competition.
Here are some of the key benefits of using a CRM mobile app.
Increased productivity: Sales reps can use downtime between meetings to update their pipeline, log notes, and plan their next steps, rather than waiting until they’re back at a desk. This streamlines administrative work and frees up more time for selling.
Improved data accuracy: When updates can be made in real time, the information in your CRM is always current and reliable. This eliminates forgotten details and leads to more accurate reporting and sales forecasting.
Enhanced team collaboration: A mobile CRM app keeps everyone on the same page. A field rep can update a deal, and the support team back in the office can see it instantly. Platforms like Lark take this further by allowing you to launch a dedicated group chat directly from a customer record, ensuring all stakeholders can align quickly.
Better customer relationships: With a complete history of every customer interaction at their fingertips, your team can have more informed and personalized conversations. Faster response times to inquiries also lead to a better overall customer experience.
Greater flexibility and accessibility: Empower your team to work effectively from anywhere. Whether they’re on the road, at a conference, or working from home, a mobile CRM app ensures they have secure access to the tools and data they need to succeed.
Offline functionality: Many top-tier solutions, including Lark, offer robust offline capabilities. This allows your team to continue working in areas with poor connectivity, ensuring productivity is never interrupted.
Lark is designed with a mobile-first philosophy, giving your team a powerful and consistent experience on any device. It ensures that critical CRM functions are not just accessible but are fully optimized for on-the-go work, empowering real-time decision-making.
Here is the second part of the blog post.
Quick glance at the best mobile CRM apps
To give you a quick overview, here's a table comparing the top contenders. This will help you see at a glance which CRM mobile app might be the best fit before we dive into the detailed reviews.
Top 10 CRM mobile apps in 2025 breakdown
Now, let's take a closer look at each CRM mobile app, exploring their unique strengths, features, and pricing to help you make an informed decision.
1. Lark: the truly mobile-native CRM for collaborative teams
Overview
Lark is a complete digital workspace designed with a mobile-native philosophy, making it the perfect choice for teams that operate on the go. It moves beyond traditional CRM limitations by seamlessly integrating a powerful, no-code CRM mobile app with the communication and collaboration tools your team relies on daily. This unified environment allows your team to manage customer relationships, communicate, and collaborate on deals without ever needing to switch between different applications on their phones.
Top tools of Lark
Lark Base: This is the heart of Lark’s CRM. It’s a powerful, no-code database where you can build a fully custom CRM from scratch. Track contacts, manage pipelines, and log activities with flexible fields and multiple views like Kanban and Calendar.
Lark Docs: Go beyond simple notes with collaborative documents. Your team can co-edit proposals, create meeting agendas, and share client-facing materials in real time, with all changes saved automatically. It’s perfect for creating and finalizing documents on the go.
Lark Messenger: This is your team's central communication hub. It’s seamlessly integrated with your CRM, allowing you to start chats from a customer record, get real-time notifications on deal updates, and share files securely without switching apps.
Lark Meetings: Conduct high-quality video calls from anywhere. You can schedule and join meetings directly from your calendar or chat, share your screen or documents, and use AI to generate searchable transcripts and summaries, ensuring no detail is missed.
Lark Calendar: Keep your team's schedule synchronized effortlessly. You can check colleagues' availability, schedule client meetings, and set reminders, all within the same platform. The calendar integrates with your CRM to link events directly to specific deals or contacts.
How it helps your CRM
A truly mobile-native design: Field sales reps need a tool that works as fast as they do. Lark’s mobile-first design ensures a seamless and powerful experience on any device. Using customizable forms in Lark Base, reps can instantly capture client details, log meeting notes, or update deal stages directly from their smartphones. This real-time data entry eliminates delays and ensures the central CRM is always accurate.
Leverage workflow automation on the go: Automate routine tasks to keep your mobile team focused on selling, not on admin work. With Lark’s intuitive automation, you can set up triggers so that when a deal stage is updated on a mobile device, approval requests are instantly sent via Lark Messenger. This keeps processes moving forward smoothly and ensures that important actions aren't forgotten, even when your team is out of the office.
Empower your team with mobile AI: Give your mobile workforce a competitive edge with a built-in AI assistant. Before a client call, a rep can use Lark’s AI to generate a rich customer profile or a tailored script on their phone. After a Lark Meeting, AI provides an automated summary, allowing them to quickly review key takeaways and action items without manually transcribing notes, boosting their on-the-go efficiency.
Access real-time dashboards from anywhere: Stay on top of performance with dynamic dashboards in Lark Base that are fully accessible on your CRM phone app. Sales managers can monitor team targets, visualize pipeline health, and track KPIs in real time, no matter where they are. This empowers leaders to make informed, data-driven decisions on the move and provide timely coaching to their remote teams.
👉Try this template – Light CRM System
Enable seamless team collaboration on the move: A mobile CRM is only as powerful as the collaboration it enables. With Lark, a sales rep can create a dedicated group chat in Lark Messenger directly from a customer record in Lark Base. They can loop in support, co-edit a proposal in Lark Docs in real-time, and check team availability in Lark Calendar, keeping deal momentum going without juggling apps.
Achieve more with a cost-effective solution: By bundling a full-featured mobile CRM with essential communication tools, Lark offers unmatched value. Businesses can avoid paying for separate subscriptions for chat, video conferencing, and project management. This consolidated approach not only streamlines the mobile workflow but also significantly reduces costs, making a powerful mobile CRM app free to start.
Pricing
Starter (Free): Perfect for small teams needing a powerful, no-cost mobile CRM to manage relationships on the go, with all core collaboration tools included for up to 20 users.
Pro ($12/user/month): Ideal for scaling field teams, this plan unlocks advanced automation and unlimited history, giving your mobile workforce full context and powerful tools on any device.
Enterprise (Custom): Equips large mobile workforces with advanced security, SSO, and compliance, ensuring sensitive customer data is protected across all phones and tablets in your organization.
💰Try Lark’s Savings Calculator: Switching to Lark’s Pro plan can lead to significant cost savings— for example, a 100-employee company using Slack, Google Workspace, and Airtable could save approximately $25,200 annually by consolidating their tools with Lark.
User reviews
Lark consistently receives high ratings on G2 (4.5), Capterra (4.4), and the Apple App Store (4.9), with users praising its all-in-one design and powerful free plan.
2. Zoho CRM: the feature-rich and scalable option
Image source: zoho.com
Overview
Zoho CRM is a comprehensive solution packed with powerful features for sales, marketing, and support. Its zoho CRM mobile app mirrors the desktop experience, making it ideal for businesses that need robust functionality on the go.
Key features
Lead, contact, and deal management
AI-powered sales assistant (Zia)
Workflow automation and customizable dashboards
Offline access and real-time data sync
Pricing
No free plan; offers a free trial
Standard: Starts from $14/user/month
Professional: Starts from $23/user/month
Enterprise: Starts from $40/user/month
Ultimate: Starts from $52/user/month
User review
Zoho CRM is highly regarded for its extensive customization and value, earning strong scores on G2 (4.0), Capterra (4.3), and the Apple App Store (4.4), where users frequently praise the zoho CRM android app and its iOS counterpart.
3. Salesforce: the enterprise-grade market leader
Image source: salesforce.com
Overview
The salesforce CRM mobile app brings the power of the world’s leading CRM to your phone. It’s an incredibly scalable and customizable platform, perfect for large organizations with complex sales processes and deep integration needs.
Key features
Advanced workflow automation and AI-driven insights
In-depth, customizable mobile reporting and dashboards
Vast third-party app ecosystem via AppExchange
Robust security and permission controls
Pricing
No free plan; offers a free trial
Starter suite: Starts from $25/user/month
Pro suite: Starts from $100/user/month
Enterprise: Starts from $165/user/month
Unlimited: Starts from $330/user/month
Agentforce 1 sales: Starts from $550/user/month
User review
Celebrated for its unmatched scalability, Salesforce is the top choice for enterprises needing a tailored solution, reflected in its high ratings on G2 (4.3), Capterra (4.4), and the Apple App Store (4.8).
4. HubSpot CRM: the user-friendly marketing powerhouse
Image source: hubspot.com
Overview
HubSpot offers a clean, intuitive CRM mobile app that’s incredibly easy to use. It’s known for its powerful free plan and seamless integration with its marketing and service hubs, making it a favorite among startups and small businesses.
Key features
Full sales pipeline visibility on a mobile dashboard
Email tracking, templates, and scheduling
Caller ID and voice-to-text note-taking
Live chat and task management
Pricing
Free tools: Available for up to 2 users
Starter customer platform: Starts from $9/seat/month
Marketing hub professional: Starts from $800/month, includes 3 core seats
Marketing hub enterprise: Starts from $3600/month, includes 5 core seats
User review
HubSpot consistently earns high marks for its user-friendly design and robust free CRM. It's a go-to for new teams, with impressive scores on G2 (4.4), Capterra (4.5), and the Apple App Store (4.7).
5. Pipedrive: the visual sales pipeline for dealmakers
Image source: pipedrive.com
Overview
Pipedrive is a sales mobile CRM built to help reps focus on activities that close deals. Its mobile app is centered around a visual, drag-and-drop pipeline, making it easy to track progress and prioritize tasks.
Key features
Intuitive and visual sales pipeline management
Activity-based selling prompts and reminders
Email and communication tracking across devices
Offline access for core functionalities
Pricing
No free plan; offers a 14-day free trial
Essential: Starts from $14/seat/month
Advanced: Starts from $39/seat/month
Professional: Starts from $49/seat/month
Power: Starts from $64/seat/month
Enterprise: Starts from $99/seat/month
User review
Users love Pipedrive for its simplicity and laser focus on the sales pipeline, which helps keep teams productive. This is reflected in its ratings on G2 (4.2), Capterra (4.5), and the Apple App Store (4.7).
6. Zendesk Sell: the simple and intuitive sales CRM
Image source: zendesk.com
Overview
Zendesk Sell offers a streamlined and user-friendly mobile CRM app designed for sales teams that need to get up and running quickly. It provides essential tools for tracking leads, managing pipelines, and communicating with customers.
Key features
Built-in communication tools for calls, emails, and texts
Mobile dashboard with real-time reporting
Geolocation to find nearby leads and customers
Offline access to contacts and deals
Pricing
No free plan; offers a free trial
Support team: Starts from $19/agent/month
Suite team: Starts from $55/agent/month
Suite professional: Starts from $115/agent/month
Suite enterprise: Custom pricing
User review
With strong ratings on G2 (4.2), Capterra (4.3), and the Apple App Store (4.6), users appreciate Zendesk Sell for its clean interface and ease of use, which makes user adoption straightforward.
7. Agile CRM: the all-in-one app for small businesses
Image source: agilecrm.com
Overview
Agile CRM provides a combined sales, marketing, and service solution in one affordable package. Its CRM mobile app free plan is generous, making it a great choice for small businesses looking for an all-in-one tool.
Key features
Contact management and deal tracking
Marketing automation features like email campaigns
Appointment scheduling directly from the app
Helpdesk and customer support tools
Pricing
Free: Available for up to 10 users
Starter: Starts at $8.99/user/month
Regular: Starts at $29.99/user/month
Enterprise: Starts at $47.99/user/month
User review
Agile CRM is praised for its comprehensive feature set at a competitive price, offering excellent value for small teams, with ratings of 4.0 on G2 and 4.1 on Capterra, though its Apple App Store rating is lower at 1.7.
8. OnePageCRM: the action-focused sales tool
Image source: onepagecrm.com
Overview
OnePageCRM is built around a simple principle: every lead should have a "next action." Its mobile app is designed to keep sales reps focused on what to do next to move deals forward, making it highly effective for proactive teams.
Key features
Next-action sales methodology
Contact management with a focus on follow-ups
Visual deal pipeline and forecasting
Email integration and templates
Pricing
No free plan; offers a 21-day free trial
Professional: Starts at $9.95/user/month
Business: Starts at $19.95/user/month
User review
Its action-oriented approach helps ensure no lead falls through the cracks, a value reflected in its high user ratings on G2 (4.6), Capterra (4.7), and the Apple App Store (4.7).
9. Resco Mobile CRM: the robust choice for field sales
Image source: resco.net
Overview
Resco specializes in providing a powerful and highly customizable offline CRM mobile app for field service and sales teams. It can operate as a standalone solution or integrate with other CRMs like Microsoft Dynamics 365.
Key features
Advanced offline functionality with full data access
Route planning and geolocation features
Customizable forms and questionnaires
Mobile reporting and analytics
Pricing
No free plan.
Professional: Starts at €30/user/month
Enterprise: Starts at €40/user/month
Ultimate: Starts at €50/user/month
User review
Resco is highly regarded for its best-in-class offline capabilities, making it indispensable for field teams. It holds strong ratings of 4.5 on G2 and 4.6 on Capterra, with a 3.8 rating on the Apple App Store.
10. monday.com: the visual and collaborative work OS
Image source: monday.com
Overview
monday.com is a flexible "Work OS" that can be customized to function as a CRM. Its mobile app is colorful, visual, and highly collaborative, making it a great option for teams that want to design their own workflows.
Key features
Fully customizable sales pipelines and dashboards
Advanced automation to handle repetitive tasks
Strong team collaboration and communication tools
Multiple data views (Kanban, calendar, timeline)
Pricing
Free: Available for up to 3 boards
Basic: Starts from $9/seat/month
Standard: Starts from $12/seat/month
Pro: Starts from $19/seat/month
Enterprise: Custom pricing
User review
Praised for its visual appeal and extreme flexibility, monday.com allows teams to build a CRM that perfectly fits their process. This is validated by top-tier ratings on G2 (4.7), Capterra (4.6), and the Apple App Store (4.8).
Tips for choosing the right mobile CRM app for your business
Selecting the perfect CRM mobile app involves more than just comparing feature lists. It's about finding a tool that aligns with your team's workflow, technical needs, and business goals. Here are some practical tips to guide your decision-making process.
Evaluate the user experience: A complicated app won't get used. Look for an intuitive interface that is easy to navigate on a small screen. The best apps, especially the best android CRM app or iOS equivalent, feel natural and require minimal training.
Prioritize essential mobile features: Don’t assume every feature from the desktop version will be on the mobile app. Key functionalities like offline access, push notifications, and geolocation are crucial for on-the-go teams.
Check integration capabilities: Your CRM should work seamlessly with the tools you already use, like your email client, calendar, and marketing software. Otherwise, you can opt for an all-in-one platform like Lark, where these tools are already built-in, eliminating integration headaches.
Assess security and scalability: You are entrusting the app with sensitive customer data. Ensure it has robust security features like data encryption and user access controls. The platform should also be able to grow with your business.
Analyze the true cost: Look beyond the monthly per-user fee. Consider any costs for implementation, training, and support. A mobile CRM app free plan can be a great starting point, but make sure its limitations won't hinder your growth. Platforms with a transparent pricing model, such as Lark, provide clear value by bundling multiple tools into one cost-effective subscription.
The best choice is one that empowers your team without adding complexity. By focusing on a clean interface, powerful integrations, and a mobile-first design, platforms like Lark offer a comprehensive solution that meets these needs effortlessly.
Conclusion
The modern sales landscape requires tools that let your team manage customer relationships from anywhere. Picking the right mobile CRM app is a key decision that unlocks productivity and collaboration for field and remote teams. We've explored some of the top contenders on the market, each offering unique strengths tailored to different business needs, from enterprise-level power to user-friendly simplicity.
The strongest solutions are those that connect your entire workflow in one place. A great CRM app does more than just store data; it connects that data to your team's daily communication, projects, and tasks, creating a truly seamless mobile experience. By prioritizing an intuitive interface, robust collaboration tools, and a mobile-native design, you can equip your team to not only meet customer expectations but consistently exceed them.
If you're ready to embrace a platform that delivers on all these fronts, I highly recommend exploring Lark. Its all-in-one, mobile-native approach offers a powerful yet accessible solution that can transform the way your business operates.
FAQs
What is CRM in mobile apps?
A CRM in mobile apps refers to a version of Customer Relationship Management software specifically designed for smartphones and tablets. It gives teams on-the-go access to essential tools like contact management, sales pipeline tracking, and activity logging, enabling them to work productively from anywhere and keep data synchronized in real-time.
What are the 4 types of CRM?
The four main types of CRM are Operational, which automates sales, marketing, and service processes; Analytical, which focuses on analyzing customer data to gain insights; Collaborative, which facilitates sharing customer information across teams; and Strategic, which centers on building and maintaining long-term customer relationships.
What is the best free CRM app?
The best free CRM app depends on your needs, but Lark stands out with an incredibly generous free plan. It supports up to 20 users and includes a fully customizable CRM alongside an all-in-one suite of collaboration tools like chat, meetings, and documents, offering comprehensive value beyond a basic CRM.
Can I use CRM on my phone?
Yes, absolutely. Most modern CRM platforms offer dedicated mobile apps for both iOS and CRM app android devices. These applications are designed to provide full access to your customer data, sales pipelines, and team collaboration tools, allowing you to manage your entire sales process directly from your smartphone.
