If you’re running a business and want to scale effectively, having the right tools - such as sales CRM software - can make all the difference.
In the competitive business landscape, effectively scaling your operations requires the right tools, and sales CRM software stands out as a game changer. A robust CRM system not only streamlines your processes but also enhances customer relationship management and boosts overall productivity. Additionally, CRM software can help boost customer retention by enabling you to nurture relationships, personalize communications, and deliver better customer experiences. Whether you’re tracking leads, automating sales tasks, or analyzing performance metrics, CRM software is an indispensable resource for driving growth.
However, with countless options available, selecting the right sales CRM can be a daunting task. To simplify your decision-making process, we’ve curated a list of the best CRM software solutions for 2025, tailored to meet diverse business needs. But first, let’s explore the fundamental aspects of what sales CRM software offers and how it can transform your business operations.
What Is Sales CRM Software Used For?
CRM stands for Customer Relationship Management, but what does that actually involve? Simply put, sales CRM software helps businesses manage interactions with customers, including current and potential customers, from tracking leads to automating sales tasks.
Here’s a breakdown of what sales CRM software does:
Organizing customer data
CRM systems consolidate all customer details, including contact information, communication history, and transaction records, into a single database. CRM data and CRM records are used to store and manage customer information such as contacts, sales, and interaction histories, ensuring teams have access to accurate and comprehensive data. This provides teams with a clear, up-to-date view of each customer, helping businesses deliver personalized experiences and make informed decisions.
Streamlining sales processes
CRMs track leads, deals, and follow-ups, allowing sales teams to manage their pipelines more effectively. CRM software also tracks customer activity, helping businesses understand engagement and tailor their sales efforts accordingly. Automated reminders and task management help sales professionals stay on top of important activities, reducing the risk of missing opportunities and increasing conversion rates.
Improving team collaboration
With a shared sales CRM, team members from different departments (sales, marketing, and customer support) can collaborate effortlessly. For example, with Lark Base, they can access the same customer database, ensuring consistency in communication and avoiding duplicating efforts, which ultimately leads to better customer experiences.
Boosting productivity
By automating routine tasks like data entry, email follow-ups, and report generation, sales CRM software frees up valuable time for employees to focus on higher-value activities, such as building relationships with customers or strategizing new growth initiatives.
Who should use sales CRM software?
Now that you have a better picture of what sales CRM software does, you might be wondering: who can benefit from using sales CRM software?
CRM software is not limited to sales teams; it is a versatile tool used across various departments to improve customer interactions, streamline processes, and enhance overall business efficiency. Here are some examples of how different users can utilize sales CRM software:
Sales managers
CRM software helps sales managers track the performance of their team, monitor individual sales reps’ progress, and identify bottlenecks in the sales pipeline. It allows them to make data-driven decisions to optimize strategies and improve overall sales performance. Additionally, CRM platforms support sales operations by enabling managers to automatically assign leads to sales reps based on custom rules, which is especially valuable for large teams to ensure efficient lead distribution and collaboration.
🛍️ Learn more about how to master the sales pipeline.
Marketing professionals
CRM tools help marketing teams segment customers based on various criteria such as demographics or buying behaviors, enabling them to create targeted campaigns. With integrated marketing automation features, they can track the effectiveness of their campaigns and adjust strategies in real-time. CRM software also supports marketing campaigns and email marketing by automating outreach and personalizing communications, making it easier to nurture leads and engage customers across multiple channels.
Small and medium business (SMB) owners
For SMB owners, sales CRM software provides an affordable and scalable way to manage customer relationships as the business grows. They can use CRM systems to track leads, monitor customer interactions, support lead generation, and gain insights into their sales and marketing efforts, all from a single platform.
Top 10 Sales CRM Software in 2025
In 2025, the best CRM tools offer a blend of powerful features, flexibility, and ease of use to help sales teams streamline operations, increase efficiency, and boost customer satisfaction.
Here are the top 10 sales CRM software that we’ve shortlisted for 2025:
1. Lark: Streamlining sales management for enhanced efficiency
Managing a sales pipeline often feels like a juggling act, especially when using multiple tools for communication, task management, and data tracking. The constant switching between apps not only wastes time but also increases the risk of errors and miscommunication. Lark’s all-in-one platform offers a seamless solution, ensuring your sales pipeline is organized and your team can focus on closing deals effectively, tracking each sale from initial contact to closed deals.
Key features of Lark
Customizable database tool to scale your sales: Lark Base helps you to create tailored databases to manage leads and monitor deal progress. You can store critical customer information in one central location. Lark allows your team to quickly build custom systems that support scaling efforts without the need for extensive technical expertise.
Sales data visualization: Base provides real-time data visualization of your sales pipeline, ensuring no opportunities are overlooked. It unifies every stage from first touch to renewal in configurable pipelines that mirror your go-to-market motions, with kanban, table, and timeline views, stage-specific fields and required actions, and automations that fire on entry/exit or aging to keep momentum. It also provides you with various pre-build templates to boost efficiency.
For example, the Sales & CRM template is a comprehensive tool designed to streamline your sales process and customer relationship management. It includes features such as creating new views, adding records, card configuration, filtering, and sorting. It also includes a ‘Client visit form’ where sales reps can enter their client visit records and relevant details are automatically sent.
🙋 Try more sales CRM templates right now!
Automated workflows for better sales management: Team members can create automated workflows in Lark Base. You can set up custom automation for reminders, lead assignments, and notifications. Lark also allows you to set up custom rules for workflow automation, including the ability to automatically assign leads to sales reps based on predefined criteria. Automating repetitive tasks allows the sales team to focus on higher-value activities. Automatic notifications from Lark Base keep your team updated on changes, ensuring everyone is in sync.
Unified communication when dealing with sales process: Lark Messenger facilitates group chats and video conferencing, allowing multiple team members to collaborate on complex deals. This is especially useful when coordinating between different departments, such as sales, marketing, and customer support. Team members can share insights and strategies in real time, fostering a collaborative approach to sales. Lark is especially beneficial for large teams that need to coordinate sales activities efficiently.
Mobile-friendly design for salespeople: With Lark, Frontline salespeople can submit real-time updates and track sales information on mobile devices. The mobile friendly design can help you a lot.
AI assistance for sales data analysis: Teams can leverage AI tools within Lark to assist with sales data analysis, customer insights, and decision-making. Lark's AI features provide key insights to help teams close more deals and analyze closed deals for better sales performance. You can also use the AI Classify function in Lark to automatically tag data with AI, facilitating customer data analysis and statistical calculations. Also, Lark amplifies your workflow with advanced AI formula generators in sheets. You can use formulas smoothly without learning formulas yourself.
By combining these powerful features, Lark simplifies your workflow, allowing your sales team to spend less time managing tools and more time closing deals. It is the ultimate platform for driving business results and achieving growth. Beyond its core feature Base, users appreciate the platform’s integration of communication and productivity tools, including video meetings, chat,email, and cloud storage, which improve team collaboration and overall efficiency. Lark integrates with other apps, supporting a unified platform and enhancing your tech stack for seamless workflow. Some users also praise the clean user interface and easy setup process.
Best For
Lark is ideal for teams and businesses that prioritize flexibility and collaboration, as well as teams on a tight budget.
Price
Lark offers an exceptional pricing structure that makes it a standout choice for businesses seeking a comprehensive sales CRM software without breaking the bank. With a competitive pricing model, Lark provides powerful features and functionalities typically found in more expensive CRM tools, making it accessible for businesses of all sizes, especially small and medium enterprises.
Learn more about Lark pricing here 👇
2. Keap CRM: Powerful CRM and marketing automation in one
Image source: Keap.com
Overview:
Keap (formerly Infusionsoft) is a versatile platform that combines comprehensive marketing automation and CRM functionalities, making it one of the best sales CRM software options available. It’s designed specifically for businesses looking to streamline marketing and sales efforts through a single tool, offering a wide range of services for sales and marketing automation, including lead generation and content creation tools for marketing automation.
Key features:
Automated tasks: Automates repetitive tasks such as follow-up emails and appointment scheduling, which saves valuable time for your sales team.
Contact segmentation: Enables effective segmentation of contacts for targeted marketing efforts.
Pipeline management: Offers a user-friendly dashboard to manage sales pipelines efficiently.
Marketing tools: Provides easy-to-use marketing features that can be set up with minimal technical expertise, including robust email marketing and marketing campaigns capabilities for multichannel engagement and automation.
Limitations:
Keap tends to be more expensive than many CRM software examples available in the market today. Additionally, it only offers a single plan, meaning users must pay for the full range of features despite possibly only needing a subset.
Best for:
Businesses willing to invest in a premium CRM that integrates sales and marketing tools to enhance productivity.
3. Salesforce Starter: Scalable CRM solutions for growing businesses
Image source: tech.co
Overview:
Salesforce, a household name in CRM software, offers the Starter plan to make its powerful enterprise-level capabilities accessible to smaller businesses. This plan exemplifies the strength of CRM software examples available today. Salesforce supports sales operations for large teams, allowing users to set up custom rules for workflow automation and lead segmentation. It also provides a wide range of services for sales management, including integration, automation, and AI features.
Key features:
AI-powered insights: Leverages artificial intelligence to provide actionable insights for improving sales strategies.
Customizable dashboards: Offers highly customizable dashboards to track important performance metrics.
Unified platform: Salesforce's unified platform enables seamless integration with your tech stack and other apps, connecting data, applications, and AI models for streamlined business processes.
Integration capabilities: Features extensive integrations with various business tools, enhancing its versatility.
Scalability: Easily scales alongside your business, making it an ideal choice for expanding and large teams.
Limitations:
The complex setup process can be intimidating for first-time users, and its pricing structure may be higher than some competitors for smaller businesses.
Best for:
Businesses in need of a scalable CRM solution with advanced features to support their growth.
4. Zoho CRM: Comprehensive cloud-based CRM for all business sizes
Image source: zoho.com
Overview:
Zoho CRM is a robust, cloud-based solution that effectively manages customer relationships across businesses of all sizes. It offers a wide array of features that highlight its position among the best sales CRM software.
Key features:
Sales automation: Automates sales tasks to improve overall workflow efficiency.
AI-powered insights (Zia): Provides AI-driven insights to support decision-making processes.
Customizable workflows: Allows users to customize dashboards, workflows, and modules to fit their specific needs.
Integration options: Seamlessly integrates with other Zoho apps and popular platforms like Slack and Microsoft Teams.
Limitations:
Some users may find the interface overwhelming due to the extensive features offered. Additionally, customer support response times have been criticized for being slow.
Best for:
Businesses seeking an affordable, all-in-one CRM solution with extensive customization capabilities.
5. SugarCRM: Flexible CRM for customized business needs
Image source: sugarCRM.com
Overview:
SugarCRM is designed for teams that require a flexible CRM solution to streamline sales, marketing, and customer support processes effectively. Its highly customizable platform enables businesses to tailor workflows and optimize lead and contact management.
Key features:
Robust reporting: Offers advanced reporting capabilities to analyze sales performance comprehensively.
Pipeline management: Provides comprehensive tools for efficiently managing sales pipelines.
Marketing automation: Automates marketing tasks to enhance operational efficiency.
On-premise deployment: Offers on-premise options for businesses needing tighter control over their data.
Limitations:
The user interface may seem dated compared to other modern CRM software examples, and onboarding can require a significant time investment.
Best for:
Businesses need advanced analytics and customizable deployment options to meet their unique operational requirements.
6. Zendesk Sell: Streamlined sales management for enhanced productivity
Image source: zendesk.com
Overview:
Zendesk Sell simplifies sales management through its intuitive design that focuses on improving sales productivity. Its capabilities make it a favored choice among various sales CRM software examples.
Key features:
Streamlined sales pipeline: Provides an easy-to-manage sales pipeline for efficient deal tracking.
Email tracking: Keeps track of communication with leads to enable timely follow-ups.
Mobile app: A well-designed mobile app allows sales reps to maintain productivity on the go.
Integration with Zendesk: Seamlessly integrates with Zendesk's customer service tools for consistent workflow.
Limitations:
Even at higher pricing tiers, Zendesk Sell limits the number of pipelines available, which may affect flexibility for larger sales processes.
Best for:
Small to mid-sized businesses that require an uncomplicated CRM with strong mobile features.
7. HubSpot CRM: User-friendly CRM solution for growing teams
Image source: hubspot.com
Overview:
HubSpot CRM is highly regarded among startups and small businesses due to its free plan and user-friendly design. It’s one of the most accessible CRM software examples today.
Key features:
Contact management: Comprehensive tools for managing contacts and tracking interactions effectively.
Visual sales pipeline: Offers an intuitive visual representation of your sales pipeline.
Free for small teams: Free for up to two users, with optional upgrades for additional features as needed.
Powerful integrations: Integrates seamlessly with the entire suite of HubSpot tools to enhance functionality.
Limitations:
Although the free version is robust, it lacks some advanced capabilities that are included in paid plans. Costs can escalate as users scale up and add more features.
Best for:
Startups and small businesses seeking a cost-effective and user-friendly CRM solution that supports growth.
8. Freshsales Suite: Intelligent sales automation with AI insights
Image source: freshworks.com
Overview:
Freshsales and Freshsales Suite streamline sales processes by focusing on automation and AI-driven insights, helping teams accelerate their sales cycles. This makes it a noteworthy option among the best sales CRM software.
Key features:
Lead scoring: Helps prioritize high-value prospects to optimize sales efforts effectively.
Email tracking: Tracks emails to ensure efficient follow-up processes.
AI-driven insights: Provides actionable insights that empower sales teams to enhance performance.
Marketing automation: Expands capabilities with marketing features to manage the customer journey holistically.
Limitations:
Both Freshsales products offer only one pipeline in their basic plans, which may limit usage flexibility. Additionally, features may be less advanced compared to other CRM solutions in the market.
Best for:
Teams seeking an affordable CRM with both standalone and integrated sales and marketing automation options.
9. Pipedrive: Visual CRM for organized sales management
Image source: pipedrive.com
Overview:
Pipedrive is a highly visual CRM built for sales teams that prioritize organization and speed in closing deals. Its user-friendly design makes it a preferred choice among various CRM software examples. Pipedrive helps sales teams close deals faster, close more deals, and track closed deals throughout the sales pipeline. The platform offers a range of services for sales management, including automation, integrations, and workflow tools.
Key features:
Intuitive interface: Enables users to drag and drop deals across stages in the sales pipeline easily.
Email integration: Maintains organized email communication within the CRM.
Activity tracking: Offers detailed tracking of sales activities to bolster productivity.
AI sales assistant: Provides actionable insights to improve overall team performance.
Lead generation tools: Includes prospecting features and browser extensions to help identify and capture new leads.
Integration with other apps: Seamlessly connects with a wide variety of other apps to enhance your tech stack and streamline workflows.
Limitations:
Pipedrive lacks some advanced features and customization options that could enhance flexibility for more complex business needs. Users may find its functionality insufficient for highly tailored workflows.
Best for:
Sales teams that prioritize ease of use and effective deal management without the complexity of advanced features.
10. Scoro: All-in-one business management solution
Image source: scoro.com
Overview:
Scoro is an all-in-one solution that combines CRM, project management, and billing tools to streamline business operations. Scoro provides a range of services for sales, project management, and billing, and integrates with other apps to support a unified platform and enhance your tech stack. This makes it ideal for teams needing to track sales, manage projects, and handle billing without switching between multiple tools.
Key features:
Advanced scheduling and time tracking: Keeps track of tasks and time spent efficiently.
Financial reporting: Provides detailed financial reports for informed decision-making.
Lead management and lead generation: Comprehensive tools for effectively managing and capturing potential customers, including prospecting features.
Starter suite: Includes essential CRM features such as email templates, nurture sequences, and audience segmentation tools, ideal for businesses starting with CRM.
Limitations:
The learning curve can be steep, which may hinder quick adoption. Additionally, pricing might be high for small businesses looking for affordable CRM solutions.
Best for:
Businesses requiring an integrated platform to manage sales, projects, and billing efficiently.
Conclusion
Selecting the right Customer Relationship Management (CRM) tool is essential for optimizing sales processes and ensuring customer satisfaction. The key to success lies in leveraging software that not only enhances communication and collaboration within sales teams but also automates workflows and provides insightful data to drive strategic decisions.
Among the numerous options available, Lark stands out as a powerful and comprehensive solution specifically designed to address the needs of sales teams. Lark’s features—ranging from customizable databases and automated workflows to integrated communication tools—make it one of the best sales CRM software options on the market.
By using Lark, businesses can streamline their sales processes, enhance collaboration, and ultimately improve customer interactions. Its user-friendly interface and real-time data visualization ensure that teams can respond quickly to changing circumstances, making it an invaluable asset for driving sales and fostering customer loyalty.
FAQs
Which is the best sales CRM software?
The best CRM software for sales varies based on individual business needs and priorities. When evaluating the best CRM software, consider how platforms like Lark stand out for their comprehensive integration of marketing and sales features, while Lark is recognized as one of the best CRM software options for its all-in-one platform that enhances collaboration and communication within sales teams. Ultimately, the best CRM software choice depends on factors like company size, budget, and specific feature requirements.
What is CRM sales software?
CRM sales software refers to tools that help businesses manage customer relationships through data and analytics. It allows sales teams to track interactions, manage leads, automate communication, and analyze sales performance. By centralizing customer information and providing insights into sales activities, CRM sales software enables companies to enhance customer experiences, improve sales workflows, and drive revenue growth.
What are the four types of CRM?
The four main types of CRM systems are:
Operational CRM: Focuses on automating and improving customer-facing processes such as sales, marketing, and customer service.
Analytical CRM: Analyzes customer data to enhance decision-making and optimize marketing strategies.
Collaborative CRM: Facilitates communication and collaboration between different business units, such as sales and support, to provide a unified customer experience.
Strategic CRM: Aims at aligning customer-related processes with business strategies to maximize customer satisfaction and loyalty.
What is the easiest CRM to use?
The easiest CRM to use often depends on the user’s experience and familiarity with technology. However, HubSpot CRM is widely recognized for its intuitive interface and ease of navigation, making it a preferred choice for beginners and small businesses. Lark is also noted for its user-friendly design, providing streamlined functionalities that enhance collaboration and efficiency, making it a fantastic choice for users prioritizing usability.
By carefully evaluating the functionalities of different CRM systems, including Lark, and understanding core CRM concepts, businesses can make informed decisions that will enhance their sales strategies and foster successful customer relationships.
