Imagine a sales rep named Sarah, sitting in her car after a meeting, trying to remember every detail of her conversation with a new prospect. She's scrambling to find her notes, hoping she doesn't forget a crucial detail about their budget or key pain point. This is the reality for many sales teams today: a moment of chaos that can lead to lost opportunities and poor follow-up.
But with a CRM app, that same rep could have instantly logged the meeting notes, updated the deal stage, and scheduled a follow-up—all before she even left the parking lot. A CRM app turns moments of chaos into moments of opportunity, ensuring your team is always informed and one step ahead.
In this comprehensive guide, we'll dive deep into what a CRM app is, its essential features, what the best solutions are, and how to choose one that will truly transform your team's on-the-go performance.
What you need to know
A CRM app puts essential tools—like lead tracking, contact management, and activity logging—right in the palm of your hand. Designed for mobility, these apps deliver real-time updates through an intuitive interface, so you and your team can manage relationships anytime, anywhere.
They’re more than just convenient—they’re powerful. CRM software can boost conversion rates, with many users highlighting these features as essential:
Contact management
Sales pipeline tracking
Lead management
Workflow automation
Whether you’re meeting clients in the field, traveling between offices, or working remotely, a CRM app ensures you never miss an important update or follow-up. It helps sales teams stay organized, respond quickly, and keep deals moving forward—without being tied to a desktop.
With this in mind, let’s explore which CRM apps excel at these features and deliver outstanding mobile experiences.
Best CRM apps at a glance
Here’s a quick look at the best CRM apps, comparing their key strengths, pricing, and whether they include free plans.
How we evaluate CRM apps
Our evaluation is based on the following key criteria:
Core features: Does the app include must-have tools like contact management, lead tracking, pipeline visibility, and workflow automation?
Ease of use: Is the interface intuitive? Can users onboard quickly without steep learning curves?
Mobile experience: How well does the app perform on smartphones and tablets? Is it truly built for mobile, or just a scaled-down desktop version?
Integration capability: Can it connect with other essential tools, such as email platforms, calendars, or project management apps?
Scalability: Does the app support teams of different sizes and adapt as your business grows?
Value for money: Does the CRM offer competitive pricing for the features it provides?
User reviews: How is the app rated on G2, Capterra, Apple App Store, and Google Play Store?
The best CRM apps in 2025
1. Lark
Lark is the best CRM app for teams who need to stay connected and in control—wherever work happens. Unlike traditional CRM tools that live in a browser tab or require constant back-and-forth between apps, Lark gives you everything in one place for your sales activities: custom CRM capabilities, messaging, email, calendar, video meetings, documents, and more. And it all works seamlessly on all your devices.
Sales reps can update deals, message teammates, join meetings, or review client docs—right from their phones. Managers can monitor pipelines, approve requests, and get real-time updates, no matter where they are. With full feature parity between desktop and mobile, Lark ensures your entire team can move fast and stay aligned, whether they’re at HQ or out in the field.
At the core of Lark’s CRM experience is Base, a flexible data management platform where you can build your own CRM system from scratch. Add fields for deal stages, contacts, activities, and more—then customize views and permissions to match your workflow. When a record changes, relevant teammates get notified instantly in chat. From there, they can take action in one tap—start a discussion, edit a doc, or schedule a follow-up.
Lark also offers powerful automations to take repetitive work off your team’s plate, and AI features that make data smarter and more actionable. It’s everything you need to run your CRM.
Key Strengths:
Create a customizable no-code CRM system that automates routine sales tasks, centralizes customer data, and helps your team close deals faster.
Designed for mobile and sales teams on the go, making it the best CRM app for mobile use
All-in-one superapp with messaging, email, docs, video meetings, OKRs, and approval tools to manage every stage from lead to post-sales.
Trigger real-time actions—send updates, link docs, launch meetings from CRM records
Use AI to compile account profiles, summarize activities, and prepare call scripts
Real-time dashboards with advanced features to visualize sales data and manage leads
Free for up to 20 users with access to 11 core features, ideal for small teams
Lark stands out as the most cost-effective CRM solution when comparing pricing and features
Highly-rated CRM mobile app across app stores, especially for Apple users
User reviews:
G2: 4.5
Capterra: 4.4
Apple App Store: 4.9
Google Play Store: 4.2
Pricing:
Starter plan: Free forever plan that includes 11 powerful tools for up to 20 users. It also comes with 100GB of storage, 1000 automation runs, AI translations, and more.
Pro plan: $12/user/month (billed annually) for up to 500 users. It includes everything in Starter plus group calling for up to 500 attendees, 15TB of storage, 50,000 automation runs, and more.
Enterprise plan: Contact sales for custom pricing. Supports unlimited users and includes even more automation runs and advanced security, compliance, and management features.
2. HubSpot CRM
HubSpot CRM offers an approachable, easy-to-use interface with a focus on user friendliness that helps teams manage contacts, track deals, and automate outreach—without a steep learning curve. Its forever-free tier and native connections to HubSpot’s marketing tools make it a strong choice for startups and scaling businesses alike.
Image source: hubspot.com
Key Strengths
Free-forever plan with basic features makes it one of the best small business CRM apps
Simple onboarding that doesn't require much initial setup
Unified sales management, marketing, and service tools
Real-time deal tracking and contact insights
Seamless upgrade path to paid HubSpot hubs
User reviews:
G2: 4.8
Capterra: 4.5
Apple App Store: 4.7
Google Play Store: 4.4
Pricing:
Free plan: Available for up to 2 users
Paid plans: Start at $12/month per user (free trial available)
3. Salesforce
Salesforce is the world’s leading CRM platform, trusted by enterprises across industries for its unmatched flexibility and depth. It offers powerful tools for sales, marketing, and customer support, all under one umbrella. Whether you’re managing a few reps or a global sales force, Salesforce can scale to meet your business needs.
Image source: salesforce.com
Key Strengths
Endlessly customizable dashboards, reports, and workflows
AI-powered insights with Salesforce Einstein
Massive integration library via AppExchange
Scales from SMBs to large enterprises
Deep industry-specific capabilities and modules
User reviews:
G2: 4.4
Capterra: 4.4
Apple App Store: 4.7
Google Play Store: 3.8
Pricing:
No free plan. Paid plans start at $25/user/month
4. Zoho CRM
Zoho CRM is a powerful yet affordable solution that balances customization, automation, and AI features. It caters to businesses of all sizes but is especially attractive to those looking for a cost-effective CRM with enterprise-grade capabilities. With Zoho’s broad ecosystem, it’s easy to extend CRM functionality across your entire workflow.
Image source: zoho.com
Key Strengths
Excellent value for money with tiered plans
AI assistant (Zia) for predictions and insights
Omnichannel communication: email, social, live chat, phone
Sales automation via Blueprint workflows
Native integration with Zoho apps and third-party tools
User reviews:
G2: 4.1
Capterra: 4.3
Apple App Store: 4.4
Google Play Store: 3.5
Pricing:
Free plan: Available for up to 3 users
Paid plan: Starts at $14/month per user (free trial available)
5. Pipedrive
Pipedrive is a sales-focused CRM designed to help reps close more deals, faster. Its hallmark feature is the visual pipeline, which gives teams a clear view of where every opportunity stands. It’s simple, clean, and built around the needs of deal-driven teams who want to reduce admin and focus on selling.
Image source: sellingsignals.com
Key strengths:
Visual, easy-to-navigate sales pipeline
Sales task automation and reminders
Activity-based selling methodology
Strong mobile app for reps on the go
Easy integration with productivity tools
User reviews:
G2: 4.3
Capterra: 4.5
Apple App Store: 3.7
Google Play Store: 4.0
Pricing:
Free plan: Not available (free trial available)
Paid plans: Start at $14 per user/month
6. Microsoft Dynamics 365
Part of the Microsoft Dynamics 365 suite, this CRM is engineered for enterprises that need deep customization, analytics, and seamless integration with Microsoft tools. With AI-powered insights and strong LinkedIn integration, it’s built to help large sales teams sell more strategically and efficiently.
Image source: fitsmallbusiness.com
Key strengths:
Tight integration with Microsoft 365, Teams, and Outlook that syncs data
Real-time sales insights and forecasting with AI
Built-in LinkedIn Sales Navigator tools
Highly customizable to suit complex sales processes
Scalable for multi-region or multi-product organizations
User reviews:
G2: 3.8
Capterra: 4.4
Apple App Store: 4.3
Google Play Store: 4.0
Pricing:
Free plan: Not available (free trial available)
Paid plans: Different Dynamics 365 features vary by price, but for Dynamics 365 Sales, it starts at $65 per user/month.
7. Salesflare
Salesflare is a modern CRM built specifically for small and mid-sized B2B sales teams that don’t have time for manual data entry. It automatically gathers contact information, logs communications, and helps you follow up with new leads without lifting a finger. With its smart automation and clean interface, Salesflare is ideal for lean teams that want to move fast.
Image source: research.com
Key Strengths
Automatic data capture from emails, calendars, and social media
Clean, intuitive UI tailored for small sales teams
Built-in email tracking and sequences
Visual sales pipelines with drag-and-drop simplicity
Native integrations with Google Workspace, Office 365, and Slack
User reviews:
G2: 4.8
Capterra: 4.7
Apple App Store: 4.6
Google Play Store: 4.8
Pricing:
Free plan: Not available (free trial available)
Paid plans: Start at $29 per user/month
8. Monday CRM
Monday CRM is built on the popular Monday Work OS designed by monday.com, giving teams a flexible and visual way to manage sales processes. With no-code customization, it’s perfect for businesses that want to tailor their CRM to fit the way they already work. From lead capture to deal closing, it’s easy to create a workflow that fits your exact needs.
Image source: monday.com
Key strengths:
Built-in automations to reduce manual work
Highly-rated mobile CRM app across mobile app stores
Visual UI that promotes team collaboration
Centralized data and timeline views to track sales information
Integrates with project tools so you can manage tasks directly in the app
User reviews:
G2: 4.6
Capterra: 4.7
Apple App Store: 4.8
Google Play Store: 4.8
Pricing:
Free Plan: Available for up to 2 users
Cheapest Paid Plan: $9/month per user (free trial available)
Honorable mentions
Here are some more great CRM apps that didn't make our top 8:
Freshsales – A user-friendly CRM with built-in phone and email marketing tools. Ideal for service-focused teams that value simplicity and speed.
Nimble – A socially-driven CRM with deep social media integration and intelligent contact insights. Great for relationship-based selling and building social media profiles.
Insightly – Combines CRM and project management in one platform. Perfect for small businesses that need to manage customers and projects together.
Agile CRM – Offers sales, marketing, and service automation in a single package. Suitable for startups and growing teams.
Vtiger CRM – An open-source CRM with robust support and collaboration tools. A solid choice for teams that want flexibility and full control over customization.
Essential CRM app features
If you're looking for a CRM that truly supports your sales efforts and helps you hit your business goals, here are the key features to keep an eye on:
Contact management
Think of contact management as the heart of your CRM. A good system keeps your customer info updated automatically—pulling data from emails, calendars, and even social media—so you always have the latest details at your fingertips.
Here’s what modern contact management can include:
Automatic updates from emails and calendar events
Social media integration for deeper customer context
Duplicate contact detection and smart merging
Custom fields tailored to your industry
Easy tagging and segmentation for better targeting
Sales pipeline visibility
Need to know where every deal stands? A visual pipeline gives you that clarity. The best CRM apps let you drag and drop deals between stages, track progress in real time, and make updates on the fly—right from your phone or tablet.
Pipeline features often include:
Custom deal stages that match how your team sells
Forecasting tools that show revenue potential
Win/loss tracking and probability insights
Activity logs linked to specific deals
Automated reminders for follow-ups and next steps
Built-in communication tools
No more jumping between apps to send an email or make a call. With integrated communication features, you can connect with customers directly from your CRM—and log every interaction without lifting a finger.
Look for tools like:
One-tap calling with auto-logged call history
Email templates with open/click tracking
SMS messaging for quick updates
Video call support for remote meetings
Social media monitoring and engagement tools
Offline access
You won’t always have a perfect signal—especially if you’re out in the field. A strong CRM app lets you access customer data, take notes, and log activities even when you're offline. Everything syncs automatically once you're back online.
Offline support typically includes:
Local access to key customer data
Offline activity logging
Creating or editing contacts without a connection
Viewing documents and writing notes on the go
Seamless sync once reconnected
Smart location-based tools
For field sales reps, location features can save hours. From route planning to finding nearby prospects, GPS-powered tools help you make the most of your time on the road and stay organized between meetings.
What to expect:
Optimized routes to cover more ground
Check-in buttons for client visits
Suggestions for leads nearby
Travel time estimates for better scheduling
Location-based reminders to stay on track
How to choose the best CRM app
Selecting the right CRM app isn’t just about features—it’s about fit. The best CRM for your business will align with your team's technical setup, working style, and growth goals. Here are the key areas to evaluate before making a decision:
Technical requirements assessment
From device compatibility to offline functionality, your CRM must support the realities of your team’s work—whether they’re desk-based, hybrid, or fully remote.
Key considerations:
Device compatibility across iOS, Android, and desktop
Offline access for travel-heavy or remote field teams
Integration with current business tools (e.g., ERP, chat, storage)
Security, compliance, and data protection standards
Scalability to support team expansion and increased data volume
User experience evaluation
A clean, intuitive mobile experience boosts adoption and daily productivity. Always test with real users to see how naturally the interface fits into their workflows.
Key considerations:
Intuitive interface and clean navigation
Responsive design for phones and tablets
Touch-friendly layout with gesture support
Fast, accurate search and data filtering
Customization for views, fields, and user preferences
Integration and workflow compatibility
Native integrations with tools like Gmail, Outlook, and accounting software reduce friction and eliminate data silos. The more seamless the connections, the more powerful your CRM becomes.
Key considerations:
Direct integration with email platforms (Gmail, Outlook)
Calendar sync for booking and reminders
Accounting tools connection for revenue tracking
Marketing automation and campaign tool support
File and document storage (e.g., Google Drive, OneDrive)
Alternatively, choose a CRM that’s part of an all-in-one platform—with built-in tools for email, calendar, campaign management, accounting, and more.
Pricing structure analysis
Go beyond headline pricing—factor in user licenses, feature tier limitations, and hidden costs. Free plans are a great way to start, but only if they scale with your needs.
Key considerations:
Monthly/annual per-user pricing
Feature access and limits by plan tier
Storage caps and potential overage fees
Onboarding, setup, or migration costs
Training, support, and upgrade options
Why Lark is the best CRM app
When it comes to choosing the best CRM app, sales teams need more than just a place to store contacts—they need a dynamic workspace that moves as fast as they do. That's where Lark stands out. Lark is more than a CRM; it's a powerful, customizable, and AI-powered platform designed to help your team close deals faster, stay organized, and eliminate the need for extra tools. From pipeline management to real-time dashboards, everything happens in one place—mobile-ready and built for speed.
All-in-one management: Your entire workflow in one place
Lark’s Base CRM brings all your sales and management needs together in one easy-to-use platform. From capturing leads to managing post-sales projects, you can handle accounts, contacts, quotations, and deals in a way that works best for your team. With built-in messenger and approval tools, staying connected and getting things done is simple—no more jumping between different apps.
No-code CRM: Lark gives you full control over your sales workflows without writing a single line of code or requesting IT help. Easily customize pipelines, forms, and views to match your team’s unique process.
Workflow automation: Lark automates key sales tasks so nothing falls through the cracks. Trigger alerts at crucial moments, submit approval requests instantly, and kick off group chats when action is needed.
Leads and accounts management: Sync leads from third-party platforms, import existing data, and track progress in one system. Create dedicated account groups and automatically share updates in chat to keep everyone informed.
AI-native integration: Speed up operations with zero errors
Lark takes CRM a step further with its integrated AI-native features, making lead management and customer insights smarter than ever. AI acts as your personal assistant, enriching incoming data automatically with context like company size and industry. It then suggests next steps to keep deals moving.
AI-powered lead assignment: Ensure leads are assigned efficiently to the right team members based on conditions that you set.
AI customer profiles: Set up AI so that it generates a comprehensive profile report, helping you better understand your customers.
AI activity insights: Keep your team updated with all the progress with new activity reminders
Real-time dashboards: Visibility that drives results
Stay ahead with a live look at your pipeline. Lark’s dashboards help managers and reps monitor performance in real time and make better decisions, faster.
Forecast results by team member, month, or deal stage.
Customize dashboards with different charts and widgets to display the insights you need to see.
Visualize your pipeline and automatically track key metrics.
Access insights from any device, wherever you are.
Mobile CRM: For teams on the go
Whether you’re in the office, meeting a client, or on the road, Lark’s mobile app keeps your sales engine moving. The mobile-first design offers a dedicated experience that lets your team capture leads, update deals, and respond to opportunities anytime, anywhere.
Access everything on the move: View schedules, meeting notes, and up-to-date sales data from your phone or tablet.
Update in real time: Log calls, add follow-up notes, and adjust deal stages in just a few taps.
Stay instantly connected: Receive push notifications for new leads, task reminders, and updates from HQ or other teams so nothing slips through the cracks.
Cost-effective and easy to migrate
Lark’s CRM solution is included in Lark’s free plan—alongside essential tools like chat, approvals, calendars, document editing, and more—so you can start managing your entire sales workflow in one place without spending a dime.
When you’re ready for more power, the Pro plan offers advanced features like unlimited message history, 15TB of storage, 50,000 automated workflows per month, and video conferencing for just $12 per user per month. By replacing multiple third-party tools, teams can cut costs significantly; for example, a team of 100 could save over $25,200 per year compared to using Slack, Zoom, and Notion.
Unlike legacy CRM tools with high costs and complex setups, Lark is affordable, scalable, and easy to migrate to—letting you sync data from platforms like Salesforce for a smooth transition.
Free templates: Get started right away
Getting started is easy with Lark’s Template Library. Choose from hundreds of free, ready-made templates for lead tracking, sales pipelines, follow-up cadences, and more. This means your team doesn’t have to build processes from scratch.
Save time with plug-and-play CRM templates.
Customize any template to fit your unique workflow.
Find templates for every role—sales, marketing, operations, and more.
Whether you’re a solo rep or a growing team, Lark helps you hit the ground running with a powerful, all-in-one CRM solution.
Conclusion
If you want your team to succeed, a great mobile CRM app isn’t just nice to have—it’s essential. Salesforce offers enterprise-level power, and HubSpot keeps things simple. In fact, every CRM app we’ve mentioned has its strengths. But more and more teams are choosing Lark for one reason: it brings your entire CRM workflow into one place, on any device, to maximize efficiency.
Of course, you don’t have to take our word for it. Try the free plans and trials. Download the apps and see which one feels right for your workflow. Just don’t wait too long—because the sooner you start managing customer relationships across all your devices, the sooner your team can start closing deals and winning more.
FAQs
What is a CRM app?
A CRM (Customer Relationship Management) app is software designed to help businesses manage interactions with customers and prospects. It organizes customer data, tracks sales pipelines, schedules follow-ups, and streamlines communication—all to improve relationships and boost sales.
How does a mobile CRM app help sales professionals?
Mobile CRM apps let sales reps access customer info, update deals, communicate with teammates, and manage tasks anytime, anywhere—right from their mobile devices and tablets. This flexibility keeps sales teams responsive and productive on the go, whether they’re in meetings, traveling, or working remotely.
What is the best mobile CRM app?
Lark is the best mobile CRM app for teams on the go. It combines essential CRM features—like contact management, pipeline tracking, and workflow automation—with real-time sync, offline access, and built-in communication tools. As part of a superapp, Lark also includes calendars, docs, and project tools in one place—so you can manage your entire workflow without switching apps. It’s fast, intuitive, and built for modern teams.
What is the best CRM app for iPhone?
The best CRM app for iPhone depends on your team’s needs, but popular choices include Lark for its full mobile-desktop feature parity and all-in-one approach, Salesforce for enterprise power, and HubSpot for user-friendly simplicity. Lark stands out for combining robust CRM features with seamless mobile collaboration, making it the best CRM iOS app.
Which CRM app has the best user interface for mobile use?
Lark and Salesflare are often praised for their intuitive, clean mobile interfaces that mirror desktop functionality, making navigation and multitasking easy on smaller screens. HubSpot is also well-regarded for its simple, user-friendly mobile design.
What is the best free CRM app?
Lark offers a generous free plan supporting up to 20 users with core CRM features integrated alongside messaging, calendar, and documents. HubSpot’s free CRM is another popular choice for its ease of use and basic sales tools without cost.
What is the best CRM app for iPad?
For iPad, apps like Lark and Salesforce excel by providing full-featured experiences optimized for larger screens and touch navigation. Lark’s all-in-one platform adapts seamlessly between desktop, web, and iPad, allowing users to manage CRM, communication, and collaboration in one place.
