Running impactful campaigns requires more than just sending bulk emails—it needs smart tools for automation, collaboration, and insights. From email marketing software to automation platforms and email blast services, today’s businesses have no shortage of options. However, while standalone tools can be beneficial in specific areas, managing multiple platforms often results in higher costs and slower workflows.
In this guide, we’ll explore 15 top email marketing platforms that teams rely on in 2025. You’ll discover which tools fit different business needs. Here is the brief list:
1. Lark: All-in-one platform for marketing
2. Mailchimp: Email marketing automation software.
3. Brevo (Sendinblue): Email platforms & SMS
4. Constant Contact: Email blast services & providers
5. GetResponse: Marketing automation service with webinars
6. ActiveCampaign: Automation software for small business
7. HubSpot Marketing Hub: Enterprise platform for marketing
8. Omnisend: Event email marketing software for ecommerce
9. Moosend: Affordable email automation tools
10. Campaign Monitor: Mail automation software
11.SendGrid: Email blast platforms for developers
12. Klaviyo: Automation platform for ecommerce
13. Benchmark Email: Email marketing platform for agencies
14. Zoho Campaigns: Budget marketing software for SMBs
15. Marketo (Adobe): Top marketing software company for enterprise
What are marketing softwares and why do they matter
Marketing software refers to digital tools designed to help businesses plan, execute, and analyze their promotional activities more effectively. The landscape is broad, covering everything from email blast programs and advanced email platforms to social media management systems and all-in-one marketing automation suites.
At their core, these tools handle essential functions such as sending campaigns at scale, segmenting audiences for personalization, tracking analytics, managing approvals, and enabling smooth collaboration across marketing teams.
However, many businesses still struggle with the challenge of juggling multiple disconnected tools, which can create silos, inefficiencies, and data gaps. For example, a team might use one platform for emails, another for analytics, and yet another for workflow approvals, which can slow down execution and reduce clarity.
By adopting streamlined marketing software, businesses can unify campaigns, gain real-time insights, and deliver more consistent customer experiences while reducing time and resource waste.
What to look for in email marketing software
Choosing the right email tool can make or break your campaigns—especially for growing teams. The best marketing automation software for small business should simplify campaign creation, support growth, and provide features that scale as needs evolve. The following are key factors to consider before making a decision.
Ease of use & templates: A good platform should offer an intuitive interface with ready-to-use templates. This ensures teams can set up campaigns quickly without needing design or coding expertise. For small businesses, drag-and-drop editors and pre-built layouts reduce time-to-launch and help maintain brand consistency across messages.
Automation depth: Not all automation is created equal. Entry-level software may only offer basic autoresponders, whereas advanced tools provide more complex workflows with triggers, conditions, and personalization options. For example, a lead who abandons a cart can be re-engaged automatically through a tailored follow-up sequence.
Collaboration & approvals: In many organizations, email campaigns require input from multiple stakeholders. Software that enables collaborative editing, comment threads, and structured approval workflows streamlines this process. This is where Lark stands out, enabling marketing teams to align content, secure sign-offs, and maintain full visibility in a single workspace.
Security features: With customer data at stake, email platforms must provide robust security. Features such as data encryption, GDPR compliance, and role-based access help ensure that sensitive information is protected. For financial services, healthcare, and other regulated industries, this is a non-negotiable factor.
Scalability & pricing: The right tool should grow with you. Many vendors offer tiered pricing models, ranging from entry-level plans for startups to enterprise suites with advanced analytics. Small businesses benefit from affordable packages, while enterprises may prioritize dedicated support and custom infrastructure.
Integration with other marketing platforms: Email rarely stands alone. Look for software that integrates with CRM systems, social media tools, and e-commerce platforms. This allows customer data to flow seamlessly, powering more personalized and effective campaigns across multiple channels.
Customer support: Even the best tools can run into issues. Reliable support—whether via live chat, onboarding specialists, or knowledge bases—can make adoption smoother and prevent downtime during critical campaigns. For fast-paced teams, responsive customer service is often as important as product features.
At a glance: 15 email marketing automation platforms
15 best email marketing platforms and marketing software for 2025
Lark: All-in-one platform for marketing (Marketer's no #1 choice)
Email marketing in 2025 is more than just sending newsletters—it’s about creating seamless workflows that connect data, content, and collaboration. Lark isn’t just another tool in the crowded market of email marketing platforms; it’s a comprehensive marketing software solution that combines Lark Mail, automation, collaboration, and project tracking into a single workspace. For marketers, this means no more bouncing between email blast programs, spreadsheets, and chat apps—everything happens in one connected system.
Key features
Comprehensive capabilities of Lark Mail: Lark Mail functions as a robust, business-first email client that supports seamless mail syncing across multiple devices, ensuring your inbox stays consistent whether you're on desktop or mobile. It also supports offline reading and new email notifications, allowing users to stay productive even when connectivity is limited.
Gmail migration and integration: Migrating to Lark Mail from Gmail is straightforward. Users can link their Gmail account to Lark, enabling seamless integration between email, messaging, and cloud storage within the Lark ecosystem. This means you can continue using familiar workflows while benefiting from Lark’s unified platform.
Seamless collaboration via Messenger: Lark enhances teamwork by enabling users to share emails directly into chat threads. You can also send announcements effortlessly to groups, departments, or teams. This blended email/chat experience provides a multi-channel communication environment that eliminates context switching.
Automatic sending via Base: Lark Base lets you automate email sending so you no longer have to send updates manually. You can set triggers—like when a new record is created, a field is updated, or a deadline is near—and Base will automatically send an email to the recipients you define. Email content can include dynamic fields from your records.
Advanced email management tools: Lark Mail’s Smart Inbox helps keep your inbox organized by prioritizing essential messages. You can create auto filters to move or delete emails into designated folders automatically. Advanced search and event invitation management are also built in, helping streamline your email workflow.
Email templates & formatting: Lark Mail supports branded, consistent communications through email templates that can be saved and reused. The platform also offers a format painter tool, enabling users to maintain professional and consistent formatting across all emails.
Customizable settings: Users can tailor their email experience by adjusting notification preferences, inbox layouts, and workflow-related settings. This flexibility ensures the email client works in harmony with each team’s unique processes.
Best for: Teams seeking more than an email tool—businesses that want marketing software platforms blending automation, collaboration, and communication.
Pros
Unified platform: Combines email, collaboration, and project management in one ecosystem, reducing tool-switching.
Seamless Gmail migration: Smooth transition for teams already using Gmail, preserving workflows while adding new capabilities.
Advanced email management: Features like Smart Inbox, auto filters, and templates help keep communication organized and consistent.
Strong collaboration tools: Deep all-in-one tool with Messenger, Base, Docs, and Calendar ensures marketing teams can brainstorm, approve, and execute campaigns seamlessly.
Cons
Learning curve: New users may need time to adapt to Lark’s full suite of features compared to simpler standalone email clients.
Starter plan: Includes 11 powerful products, supporting up to 20 users, 100 GB storage, 1,000 automation runs, and unlimited AI translation in chats, docs, and email.
Pro plans: Starts at $12/user/month, supporting up to 500 users. Includes unlimited message history, 50,000 automated Base workflow executions per month.
Enterprise plan: custom pricing.
Mailchimp: Email marketing automation software
Mailchimp remains one of the most recognized email marketing automation software platforms, trusted by businesses of all sizes. It’s designed for marketers who need easy campaign creation, analytics, and personalization without requiring advanced technical skills. Mailchimp’s automation features help streamline workflows, making it a go-to for scaling campaigns. With its extensive integrations, it supports businesses from startups to enterprises.
Image source: mailchimp.com
Key features
Drag-and-drop builder: It allows you to design email campaigns without needing coding skills.
A/B testing: This helps test subject lines and layouts to improve engagement.
Autoresponders: It automatically sends personalized follow-ups to customers.
Analytics and segmentation: It tracks performance and targets specific audience groups.
Integrations: It connects with e-commerce, CRM, and social platforms for seamless workflows.
Best for: Small businesses and beginners who want an easy-to-use email marketing automation software with strong integrations.
Pros
Mailchimp is very easy for beginners, offering a clean and intuitive interface.
The platform offers powerful automation features that streamline repetitive tasks, saving time.
It includes detailed insights that make it easier to refine and optimize campaigns.
Mailchimp offers a vast marketplace of integrations to expand its functionality.
Cons
Pricing increases quickly as subscriber counts grow, making it costly over time.
The interface can feel cluttered and overwhelming once advanced features are enabled.
Brevo (Sendinblue): Email platforms & SMS
Brevo, formerly Sendinblue, is a versatile option among modern email platforms that combine email and SMS marketing. It’s beneficial for small businesses and e-commerce stores looking for cost-effective communication tools. With features such as transactional messaging, automation, and segmentation, Brevo enables teams to connect across multiple channels. It strikes a balance between affordability and advanced functionality, making it a popular alternative to larger names.
Image source: brevo.com
Key features
Multi-channel campaigns: This feature enables you to manage email, SMS, and WhatsApp messages simultaneously.
Free plan: It offers 300 emails per day with unlimited contacts at no cost.
Drag-and-drop templates: It enable quick creation of branded email designs.
Built-in CRM: It allows you to manage customer data and track conversations.
Affordable pricing: It provides low-cost paid plans that suit startups and small teams.
Best for: Best for startups and SMBs looking for an affordable, multi-channel email platform with built-in CRM.
Pros
Highly budget-friendly, with generous free and low-cost paid options.
User-friendly interface that’s easy for beginners.
Comprehensive multi-channel features streamline communications.
Solid functionality even in the free tier, including CRM tools.
Cons
Limited advanced analytics and landing page functionality on lower-tier plans.
Some users have noted concerns about deliverability and integration limitations.
Constant Contact: Email blast services & providers
Constant Contact is one of the most reliable email blast services for businesses that need to send high-volume campaigns quickly. Known for its simplicity, it allows non-technical users to create and distribute email newsletters with ease. The platform also includes social posting and event marketing features, enhancing campaign reach. For businesses prioritizing bulk communication, it remains a dependable choice.
Image source: constantcontact.com
Key features
Email blast services: It enable businesses to send high-volume email campaigns quickly and reliably.
Drag-and-drop editor: It provides an intuitive builder for creating professional newsletters without requiring coding.
List management: It helps segment and manage subscriber lists for more targeted campaigns.
Event marketing tools: It include registration forms and event promotion features to support offline or online events.
Reporting and analytics: It provides insights into open rates, clicks, and engagement to measure campaign success.
Best for: Organizations that need reliable email blast services and event marketing features.
Pros
Constant Contact is very user-friendly, making it ideal for beginners in email marketing.
It supports large-scale email blasts, which is helpful for businesses sending bulk communications.
The platform integrates event marketing features, which many competitors do not offer.
It includes strong customer support and onboarding resources to guide new users.
Cons
The automation features are relatively basic compared to advanced competitors.
The pricing can feel high for businesses with large subscriber lists.
GetResponse: Marketing automation service with webinars
GetResponse is more than just an email tool—it’s a comprehensive marketing automation service that also includes webinar hosting. It’s tailored for businesses that want to combine customer engagement with educational content. The platform’s automation workflows help streamline nurturing and re-engagement campaigns. For teams building multi-channel strategies, GetResponse offers both flexibility and scalability.
Image source: getresponse.com
Key features
Marketing automation: It allows you to build workflows that trigger emails and actions based on subscriber behavior.
Webinars: This feature includes a built-in webinar hosting tool that enables direct engagement with audiences from the platform.
Conversion funnels help design end-to-end sales journeys, including landing pages, emails, and payment systems.
Ad management: It enables you to run and monitor ads on Google, Facebook, and Instagram directly from the dashboard.
Perfect Timing feature: It optimizes delivery by sending emails when each subscriber is most likely to open.
Best for: Businesses looking for an all-in-one marketing automation service that includes webinars and conversion funnels.
Pros
Get response offers advanced automation workflows that enhance lead nurturing effectiveness.
It offers excellent deliverability rates, ensuring emails consistently reach inboxes.
The platform is unique because it combines webinars, funnels, and email marketing in one tool.
It includes 24/7 live chat support and a straightforward interface for ease of use.
Cons
The interface can appear outdated compared to more modern platforms.
Pricing becomes expensive as the size of your contact list grows.
ActiveCampaign: Automation software for small business
ActiveCampaign is a leading choice in marketing automation software for small business, known for blending email, sales, and CRM functions. It allows companies to build personalized customer journeys using advanced automation workflows. With a strong focus on segmentation, it empowers smaller teams to drive big results. ActiveCampaign is ideal for businesses that want both affordability and sophistication.
Image source: activecampaign.com
Key features
Visual automation builder: It allows you to create complex customer journeys with drag-and-drop workflows.
Pre-built automation templates: It offers more than 500 ready-made automations to save time.
Advanced segmentation: It enables targeting based on customer behavior, location, and engagement.
CRM integration: It connects sales pipelines with email marketing for better lead management.
Landing page builder: It helps create sign-up pages and forms to capture leads effectively.
Best for: Best for small businesses that need advanced automation software combined with CRM and sales management.
Pros
ActiveCampaign provides very powerful automation features that are ideal for small businesses scaling up.
The platform has a clean and intuitive interface, even when building advanced workflows.
It delivers excellent email deliverability, which ensures campaigns reach inboxes.
It offers extras like SMS, CRM, and transactional email support for multi-channel campaigns.
Cons
The platform becomes expensive as your business and contact lists grow.
The email editor can feel less polished and harder to use for design-focused marketers.
HubSpot Marketing Hub: Enterprise platform for marketing
HubSpot Marketing Hub is a powerful platform for marketing that goes beyond email to cover CRM, analytics, and content. It’s best suited for enterprises that want a single system to manage customer relationships and campaigns. Its automation depth, reporting, and scalability make it a high-value solution. For large teams, HubSpot ensures alignment between marketing and sales efforts.
Image source: hubspot.com
Key features
Marketing automation workflows: It enables you to create advanced multichannel campaigns to nurture leads.
Built-in CRM: It connects marketing data with sales pipelines for better customer management.
Drag-and-drop builder: It allows you to create websites, emails, and landing pages without coding.
AI-powered tools: It personalizes campaigns and automates repetitive marketing tasks.
App marketplace: It provides access to thousands of third-party apps to extend platform capabilities.
Best for: Best for enterprises that require a comprehensive platform for marketing, CRM, automation, and AI-powered tools.
Pros
HubSpot is an all-in-one solution that combines marketing, CRM, and sales tools in one place.
The drag-and-drop editor makes building campaigns simple and efficient.
It has strong lead management features that support the entire customer journey.
AI-powered tools help businesses improve personalization and save valuable time.
Cons
The platform is expensive, with costs that rise steeply as businesses scale.
It can feel complex to navigate, especially for smaller teams or new users.
Omnisend: Event email marketing software for ecommerce
Omnisend is an event email marketing software designed primarily for e-commerce businesses. It helps stores automate cart recovery, product recommendations, and seasonal promotions. With strong SMS and push notification support, it powers multi-channel engagement. For online retailers, Omnisend is a tailored solution that simplifies marketing while boosting sales.
Image source: omnisend.com
Key features
Event-triggered emails: It automatically sends campaigns based on actions like cart abandonment or product views.
Multi-channel messaging: It combines email, SMS, and push notifications for better customer reach.
Pre-built automation workflows: It includes ready-made sequences for welcome emails, promotions, and re-engagement.
E-commerce integrations: It works seamlessly with Shopify, WooCommerce, and BigCommerce.
Advanced segmentation: It helps target customers with personalized offers based on shopping behavior.
Best for: Best for e-commerce stores wanting event-driven email marketing software with SMS and push notification support.
Pros
Omnisend is designed specifically for e-commerce, making it highly effective for online stores.
It offers strong automation that saves time and improves engagement.
The platform supports multiple channels like SMS and push notifications alongside email.
It integrates easily with major e-commerce platforms for smooth campaign management.
Cons
The reporting features are more limited compared to advanced competitors.
Pricing increases quickly for businesses with large subscriber bases.
Moosend: Affordable email automation tools
Moosend positions itself as one of the most affordable email automation tools available today. It’s a lightweight yet capable platform that supports drag-and-drop editors and advanced segmentation. For SMBs, it offers great value without compromising on features like reporting and personalization. Its balance of cost-effectiveness and usability makes it popular among growing brands.
Image source: moosend.com
Key features
Drag-and-drop editor: It lets you design professional-looking emails quickly without coding.
Automation workflows: It provides pre-built and customizable automations for campaigns.
Advanced segmentation: It allows you to group subscribers based on behavior and preferences.
Real-time analytics: It tracks open rates, clicks, and conversions for campaign optimization.
E-commerce integrations: It connects with platforms like Shopify and WooCommerce to streamline marketing.
Best for: Best for startups and small businesses looking for affordable email automation tools with personalization.
Pros
Moosend is very affordable, making it a strong option for startups and small businesses.
The interface is simple and user-friendly, even for beginners.
It includes powerful automation tools at a low price point.
It offers strong personalization features that improve campaign effectiveness.
Cons
The free plan is limited in scope compared to other providers.
Customer support options are not as extensive as larger competitors.
Campaign Monitor: Mail automation software
Campaign Monitor is trusted by many brands for its clean design and reliable mail automation software capabilities. It focuses on creating beautiful, branded emails through customizable templates. The platform also offers advanced analytics for tracking campaign effectiveness. Its simplicity and emphasis on design make it a favorite for creative-driven teams.
Image source: campaignmonitor.com
Key features
Drag-and-drop email builder: It allows users to design visually appealing emails without technical skills.
Automation workflows: It sends personalized messages triggered by customer actions or dates.
Customizable templates: It provides branded templates to maintain consistency in campaigns.
Analytics dashboard: It offers detailed reports on open rates, clicks, and conversions.
Segmentation tools: It enables targeting of specific customer groups for better engagement.
Best for: Best for creative teams and agencies focused on branded emails using mail automation software with stylish templates.
Pros
Campaign Monitor is known for its beautifully designed email templates.
The platform is easy to use, even for non-technical users.
It offers strong personalization tools for creating targeted campaigns.
The reporting features provide clear insights to improve results.
Cons
Pricing is higher than some competitors, especially for larger contact lists.
It has fewer integrations and advanced features compared to leading platforms.
SendGrid: Email blast platforms for developers
SendGrid is one of the top email blast platforms designed with developers in mind. Known for its API-first approach, it enables scalable transactional and marketing email delivery. It’s ideal for businesses that need reliable infrastructure for bulk sending. With advanced deliverability tools, SendGrid ensures campaigns reach the inbox consistently.
Image source: sendgrid.com
Key features
API-first platform: It allows developers to send transactional and marketing emails programmatically.
High-volume email delivery: It is built to handle bulk email blasts with strong reliability.
Deliverability tools: It includes IP warming, domain authentication, and spam testing.
Analytics reporting: It tracks delivery, open, and click rates in real time.
Template editor: It provides both a drag-and-drop and code editor for email design.
Best for: Best for developers and enterprises that need scalable email blast platforms with strong APIs and deliverability.
Pros
SendGrid is highly scalable, making it suitable for businesses that send millions of emails.
It offers excellent deliverability rates with advanced email infrastructure.
The platform supports both developers and marketers through APIs and visual tools.
It includes robust analytics to monitor and optimize campaign performance.
Cons
The platform can be complex for non-technical users who lack development knowledge.
Customer support can feel slow or limited compared to other providers.
Klaviyo: Automation platform for ecommerce
Klaviyo has established itself as a powerful automation platform for e-commerce businesses. It integrates seamlessly with Shopify, WooCommerce, and other storefronts to deliver data-driven campaigns. Its strength lies in segmentation and personalization, turning customer behavior into targeted messages. For online stores, Klaviyo is a growth accelerator.
Image source: klaviyo.com
Key features
Advanced segmentation: It groups customers by purchase history, browsing behavior, and engagement.
Automation flows: It provides 60+ ready-made workflows for events like cart abandonment and product follow-ups.
Multi-channel campaigns: It supports both email and SMS messaging in one platform.
Predictive analytics: It uses AI to forecast customer lifetime value and churn risk.
E-commerce integrations: It connects seamlessly with Shopify, WooCommerce, Magento, and BigCommerce.
Best for: Best for e-commerce brands aiming for advanced automation platforms with predictive analytics and detailed segmentation.
Pros
Klaviyo is built specifically for e-commerce, offering deep personalization.
It provides highly detailed segmentation that boosts customer engagement.
The analytics are strong, giving real-time insights into campaign performance.
Predictive AI tools enhance upselling, retention, and targeted marketing.
Cons
The platform has a steep learning curve, which may overwhelm beginners.
Pricing increases quickly as your contact list expands.
Benchmark Email: Email marketing platform for agencies
Benchmark Email is built as an email marketing platform for agencies handling multiple clients. It offers collaborative features, white-label options, and client management tools. Agencies benefit from its automation, A/B testing, and analytics capabilities. Benchmark empowers marketing firms to run efficient campaigns at scale.
Image source: benchmarkemail.com
Key features
Email editor: It offers a drag-and-drop editor for building professional campaigns quickly.
Automation sequences: It enables automated welcome emails, follow-ups, and nurture campaigns.
Client management: It supports multi-account handling, making it ideal for agencies with multiple clients.
A/B testing: It allows testing of subject lines and content to improve performance.
Analytics reports: It provides insights into campaign performance with open, click, and engagement metrics.
Best for: Best for agencies managing multiple clients who need an email marketing platform with collaborative features.
Pros
Benchmark Email is designed with agencies in mind, supporting multi-client management.
The interface is clean and simple, which makes campaign creation straightforward.
It offers useful automation and testing tools that improve efficiency.
Customer support is responsive, helping agencies manage multiple accounts smoothly.
Cons
The platform has limited advanced features compared to larger competitors.
Pricing can become less attractive for agencies managing very large lists.
Zoho Campaigns: Budget marketing software for SMBs
Zoho Campaigns is part of the Zoho suite and serves as budget marketing software for SMBs. It offers a simple way to manage campaigns, lists, and automation workflows without overspending. The tool integrates with Zoho CRM, enhancing data-driven targeting. For small businesses, it delivers a solid balance between affordability and function.
Image source: zoho.com
Key features
Email templates: It provides customizable templates for professional email designs.
Automation workflows: It supports autoresponders and behavioral triggers for targeted campaigns.
Subscriber management: It allows easy import, segmentation, and management of contact lists.
Reporting tools: It delivers insights into open rates, click-throughs, and subscriber activity.
Zoho ecosystem integration: It works seamlessly with Zoho CRM and other Zoho apps.
Best for: Best for SMBs that want budget-friendly marketing software integrated seamlessly with Zoho CRM.
Pros
Zoho Campaigns is affordable, making it suitable for small and medium businesses.
The interface is simple and beginner-friendly for first-time users.
It integrates well with Zoho CRM, improving customer targeting.
It provides automation and analytics tools at a competitive price.
Cons
The design flexibility of templates is limited compared to advanced platforms.
Customer support can be slower and less robust than leading competitors.
Marketo (Adobe): Top marketing software company for enterprise
Marketo by Adobe is a premium option among top marketing software companies, designed for large enterprises. It specializes in advanced automation, lead management, and customer journey mapping. With deep analytics and personalization, Marketo helps businesses orchestrate complex campaigns. It’s a leading choice for enterprises with sophisticated marketing needs.
Image source: adobe.com
Key features
Advanced marketing automation: It enables highly customizable workflows for lead nurturing and engagement.
Lead management: It offers robust tools for scoring, tracking, and routing leads.
Multi-channel campaigns: It supports email, mobile, social, and web marketing in one platform.
Analytics and reporting: It provides deep insights into campaign ROI and customer journeys.
Adobe ecosystem integration: It connects with Adobe Experience Cloud for a unified marketing approach.
Best for: Best for large enterprises that require top-tier marketing software with multi-channel automation and lead management.
Pros
Marketo is extremely powerful and scalable, making it ideal for large enterprises.
It offers sophisticated lead management that helps sales and marketing alignment.
The platform supports multi-channel campaigns for broader customer reach.
Detailed analytics allow businesses to track and optimize ROI effectively.
Cons
The platform is expensive, which may not suit smaller businesses.
The interface and setup can be complex, requiring time and expertise to master.
Tips for getting the most out of email marketing automation tools
Email marketing platforms have become essential for businesses looking to improve efficiency and engagement. To maximize the benefits of these tools, it’s important to follow best practices that make your campaigns more effective and scalable.
Start with clear goals: Defining measurable objectives—like boosting sales or driving event sign-ups—sets the foundation for every campaign. With Lark OKR, teams can align marketing goals directly inside the workspace, making it easy to track progress and ensure every campaign ties back to business priorities.
Segment your audience: Segmentation helps deliver the right message to the right group at the right time. With Lark Base, marketers can organize subscriber data, apply filters, and even trigger automated workflows for sending targeted campaigns. This ensures that personalization becomes both scalable and accurate.
Leverage templates: Templates save time and maintain brand consistency across all campaigns. Using Lark Docs, teams can collaboratively build and refine email copy or campaign guidelines. These living documents serve as reusable templates that keep messaging uniform across the organization.
Automate repetitive tasks: Automation removes the burden of manual follow-ups like welcome emails or cart recovery campaigns. With Lark Approval, routine workflows such as email sign-offs or compliance checks can be automated, ensuring smoother execution while reducing bottlenecks.
Collaborate in real time: Campaigns often involve multiple stakeholders, and delays usually happen during review and feedback. With Lark Messenger, teams can instantly share drafts, add comments, and ping teammates with @mentions, keeping collaboration fluid and cutting down turnaround time.
Track and optimize performance: Analyzing performance data ensures campaigns improve over time. With Lark Base, marketing teams can log results, build dashboards, and visualize open rates, conversions, or ROI. This makes reporting transparent and helps teams optimize future campaigns based on solid data.
Conclusion
Email marketing platforms have evolved far beyond simple newsletter tools—they now serve as full-scale marketing campaign software that drives personalization, automation, and measurable results. From segmentation and templates to advanced analytics, these tools help businesses of all sizes run smarter and faster campaigns.
However, the challenge many teams face is managing too many disconnected tools, which often leads to inefficiencies. This is where Lark stands out. By combining email, collaboration, approvals, and data management in one connected workspace, Lark empowers teams to plan, execute, and optimize campaigns seamlessly. If you’re ready to simplify your workflows and unlock the full potential of email marketing automation, Lark is the all-in-one platform to make it happen.
FAQs
What are the best email marketing platforms for small businesses?
For small businesses, affordability and ease of use are the top priorities. Tools like ActiveCampaign, Moosend, and Zoho Campaigns provide simple interfaces, automation features, and pricing that works for startups. These platforms allow businesses to create professional campaigns without a steep learning curve. However, Lark goes beyond traditional email automation software by combining email with collaboration tools like Messenger, Base, and Docs—making it easier for growing teams to stay aligned while running campaigns.
Which email blast programs are best for sending bulk emails quickly?
If your goal is to send large volumes of emails efficiently, Constant Contact, SendGrid, and Brevo are widely recognized for their reliability in bulk delivery. These tools specialize in handling high-volume campaigns with strong deliverability rates. However, most of them focus on email alone, which means you’ll still need separate platforms for collaboration and approvals. With Lark, businesses can unify bulk emails, team discussions, and structured approval workflows in one workspace, saving time and reducing complexity.
Are there free email marketing automation platforms?
Yes, several providers offer free tiers, such as Mailchimp (basic tier), MailerLite, and Brevo, which allow businesses to experiment with automation and sending limits at no cost. These options are a good starting point for startups with tight budgets. However, most free plans are limited in features and require upgrades as businesses grow. Lark’s free plan stands out because it not only includes email but also 10+ collaboration tools, giving small teams everything they need to manage campaigns and workflows in one place.
How secure are business email platforms?
Security is a critical factor in choosing an email marketing platform. Leading providers typically offer encryption, spam filtering, and compliance features like GDPR and role-based access. These measures protect customer data while ensuring campaign reliability. Beyond these essentials, Lark enhances security by providing enterprise-grade protection across email, chat, and file sharing, ensuring that sensitive marketing data is safeguarded throughout the entire workflow, not just in email.
Why choose an all-in-one platform like Lark over separate marketing software tools?
Managing campaigns across multiple disconnected platforms often leads to higher costs, wasted time, and inefficiencies. Traditional tools may excel in one area—such as email automation, analytics, or approvals—but they rarely cover everything marketers need. Choosing an all-in-one solution like Lark eliminates the need to juggle separate apps by offering email, automation, analytics, approvals, and collaboration in one hub. This makes it far easier to manage campaigns end to end, while keeping teams aligned and productive.
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