In an environment where building strong customer relationships is essential, choosing the right tools has never been more important. CRM tools are designed to help businesses simplify and improve their interactions with customers. These tools not only streamline communication but also boost overall efficiency.
Effective Customer Relationship Management (CRM) means understanding customer needs and preferences. By implementing the right tools of CRM customer relationship management, businesses can gain valuable insights that drive sales and enhance customer loyalty.
This article is your comprehensive guide to the customer relationship management tools list. We’ll define CRM software, highlight the key features to consider, and explore different types of CRM tools. We'll present a list of the top 15 CRM tools for 2025.
CRM Product List: One-line descriptions with colons
Lark: A unified AI-powered collaboration workspace that embeds customizable CRM, automation, and real-time dashboards for teamwork.
Salesforce: A highly customizable, enterprise-ready CRM platform with deep integrations and AI-driven insights.
HubSpot CRM: An easy-to-use, inbound-focused CRM that tightly integrates with marketing and sales hubs.
Zoho CRM: An affordable, flexible CRM offering multichannel engagement and robust automation across industries.
Microsoft Dynamics 365: A modular suite that unifies CRM and ERP with native Microsoft ecosystem integration.
Pipedrive: A sales-first, visual pipeline CRM built for clarity, focus, and faster deal execution.
Freshsales: An all-in-one sales CRM with AI-assisted lead scoring, built-in communications, and automation.
Monday.com CRM: A flexible work OS that blends CRM and project management with customizable workflows.
ClickUp: A unified work platform combining CRM, tasks, goals, and automation in one place.
SAP Sales Cloud: An enterprise-grade CRM for intelligent selling with predictive analytics and ERP connectivity.
Nimble: A social-first CRM that enriches contacts and unifies email and social interactions for relationship building.
Insightly: A CRM plus project management solution that connects customer data to delivery and outcomes.
EngageBay: An all-in-one CRM for SMBs that unifies marketing, sales, and support with automation.
SugarCRM: A highly customizable CRM with advanced analytics and workflow automation for growing teams.
Close: A sales-focused CRM with built-in calling, email tracking, and automated follow-ups for fast-moving teams.
What is CRM software?
At its core, CRM software is a powerful system designed to manage a business's interactions with customers and potential clients. These tools help you streamline everyday tasks, organize data, and improve company-wide communication.
CRM tools facilitate these efforts in several ways:
Organizing Customer data: CRM systems keep all your customer information in one place. This centralized database makes it easy to access contact details, transaction histories, and interaction logs whenever needed.
Enhancing communication: The best CRM tools enable seamless communication between team members and customers. Automated communication features, such as email reminders and follow-ups, help ensure you never miss important touchpoints.
Tracking sales performance: CRM software often includes analytics that allows your business to track sales trends and team performance effectively. This data is crucial for making informed business decisions.
The evolution of CRM software has transformed how companies operate. Many organizations have shifted from traditional, on-premises systems to cloud-based platforms. This shift offers greater accessibility, scalability, and affordability—key factors for businesses looking to stay competitive.
In the past, CRM solutions required extensive upfront investments in hardware and IT support. However, today’s cloud-based CRM systems offer flexibility, allowing users to access their data from anywhere with an internet connection. This means teams can work together more effectively, whether they’re in the office or on the go. Plus, many cloud solutions come with automatic updates, eliminating downtime and ensuring your software is always up to date.
Key features to look for in CRM tools
When exploring the CRM tools list, it’s essential to identify which features align best with your business needs. Here are some critical functionalities to consider:
Contact and lead management
Look for customer relationship management tools that help you organize and maintain your customer data effectively. With robust contact management features, you can segment leads based on various criteria, allowing your team to focus on nurturing the right relationships.
Sales automation
CRM tools names that offer sales automation features can significantly streamline your sales processes. Automation handles repetitive tasks like sending follow-up emails and scheduling meetings, giving your sales team more time to connect with customers.
Reporting and analytics
Data-driven insights are essential for any business. Make sure your chosen CRM tool includes reporting and analytics features that help you track key performance indicators (KPIs). This data will allow you to understand customer behavior, sales patterns, and areas for improvement.
Integration capabilities
Today’s businesses often rely on multiple software solutions. A solid CRM should integrate easily with your existing tools, such as marketing platforms and accounting software. This integration guarantees data consistency and boosts workflow efficiency. For example, Lark has strong integration capabilities.
User-friendly interface
Lastly, a customer relationship management tools list should include options with intuitive designs. A user-friendly interface encourages team adoption and minimizes training time, facilitating a smoother transition to the new system.
Types of CRM tools
When considering your options, remember that not all CRM tools are created equal. There are several different types available, each designed to meet various business needs:
Operational CRM
Operational CRM focuses on automating customer-facing processes such as sales, marketing, and customer service. These tools help organizations improve the efficiency of their interactions with customers, ultimately driving higher conversion rates.
Analytical CRM
If you’re looking for insights, analytical CRM tools are your best bet. These systems gather and analyze customer data to reveal trends and preferences. This information allows businesses to make informed decisions that enhance the customer experience.
Collaborative CRM
Collaborative CRM tools prioritize communication and teamwork within an organization. They enable departments to share customer information and insights, leading to better overall service and a more personalized customer experience.
Top 15 CRM Tools in 2025
Finding the right CRM tool can significantly enhance customer relationships and drive business growth. With so many options available, it can be challenging to determine the perfect fit. Below is a detailed CRM tools list that features the top 15 CRM tools you should consider in 2025, along with their unique features and ideal users.
1. Lark: Unified AI workspace with collaboration-first CRM
Overview: Lark is an all-in-one collaboration platform that combines chat, video calls, document sharing, and CRM functionalities. This makes it a fantastic choice for teams that want to foster strong collaboration while managing customer relationships.
Key CRM features:
AI-powered custom CRM via Base
Lark Base AI fields & forecasting: Use natural-language prompts to generate custom AI fields and formulas, helping teams analyze customer data more intelligently and build dashboards that surface key insights (e.g., deal trends or customer performance.
Automated workflows for data management: Define automation rules and workflow triggers directly in Lark Base to streamline routine CRM tasks like routing follow-ups or updating deal statuses. You can design lead management or deal pipelines through no-code visual workflows—easily aligning CRM stages with team processes.
Voice of the customer with the automated CRM tool: Leverage AI‑enabled templates (such as customer review analysis) to monitor sentiment and feedback trends.
For example, the AI-Powered Customer Review Analysis template is a powerful tool that uses artificial intelligence to analyze and categorize customer reviews. It provides a comprehensive dashboard that allows you to filter, group, and sort reviews based on various parameters.
AI-Assisted Meetings & Messaging
AI-enhanced meetings notes: Lark meeting automatically summarizes meeting contents with AI-enhanced meeting notes, turning meeting content into searchable, interactive transcripts—including context, comments, and translations.
Mobile CRM for on-the-go access
Anywhere access to deals: Lark Base offers a mobile-friendly interface that keeps your team connected to contacts, tasks, and deal pipelines wherever they go.
Real-time dashboards on mobile: Keep decision-makers and sales reps empowered with live CRM dashboards accessible from any device.
Mobile AI assistance: Though not explicitly detailed on the site, Lark’s integrated AI functionalities (fields, summarization, workflows) naturally extend to support on-the-go intelligence for teams working from mobile devices.
Ideal Users: Perfect for teams looking for a comprehensive solution that promotes collaboration and effective CRM.
Free plan: Includes 11 powerful products, supporting up to 20 users, 100 GB storage, 1,000 automation runs and unlimited AI translation in chats, docs and email.u
Paid plans: Starts at $12/user/month, supporting up to 500 users. Includes unlimited message history, 50,000 automated Base workflow executions per month.
Enterprise plan: Custom pricing.
👉Try Lark’s Savings Calculator: Switching to Lark’s Pro plan can lead to significant cost savings— for example, a 100-employee company using Slack, Google Workspace, and Airtable could save approximately $25,200 annually by consolidating their tools with Lark.
2. Salesforce: Enterprise-grade CRM with deep customization
Image source: tech.co
Overview: Salesforce is a leading name in customer relationship management. Its customizable and scalable platform can cater to a variety of business needs.
Key CRM features:
Sales Cloud: Comprehensive sales automation to streamline processes.
Marketing Cloud: Tools for targeted marketing campaigns and customer engagement.
Analytics and Reporting: Protect your investments with robust reporting tools.
AppExchange Marketplace: A vast selection of third-party integrations.
AI Integration: Einstein AI provides predictive analytics for better decision-making.
Ideal Users: Best for mid-sized to large enterprises that require a highly customizable CRM solution.
Pricing: The pricing model is tiered, allowing businesses to select plans based on required features.
Paid plans:
Starter Suite: $25 per user/month
Pro Suite: $100 per user/month
3. HubSpot CRM: Inbound-first CRM with seamless marketing integration
Image source:hubspot.com
Overview: HubSpot CRM is designed for ease of use and integrates seamlessly with HubSpot's marketing tools. This makes it an excellent choice for businesses focusing on inbound marketing.
Key CRM features:
Contact Management: Easily organize and segment contacts based on behaviors.
Email Tracking: Track email engagement to optimize follow-up strategies.
Deal Pipeline Management: Visualize deals throughout the sales process.
Custom Form Builders: Create forms to capture leads efficiently.
Reporting and Analytics: Built-in tools for insightful analysis of sales performance.
Ideal Users: Suitable for small to medium-sized businesses focused on inbound marketing and accessible CRM solutions.
Pricing: Free core tools with paid tiers that scale from starter features to advanced sales hubs, including professional and enterprise options.
4.Zoho CRM: Affordable, customizable CRM with multichannel engagement and powerful automation
Image source: zoho.com
Overview: Zoho CRM provides a rich feature set that includes robust automation and customization options for various industries.
Key CRM features:
Multi-Channel Communication: Manage interactions via email, phone, chat, and social media.
Sales Automation: Automate routine tasks like follow-up emails.
Analytics: Powerful reporting and analytics to gain insights into sales metrics.
Customization: Tailor the interface and features to fit specific business needs.
Integration Capabilities: Easily connect with other Zoho products and third-party applications.
Ideal Users: Small to medium-sized businesses seeking an affordable yet powerful CRM tool.
Pricing: Multiple tiers ranging from a basic entry plan to professional, enterprise, and a top-tier bundle with premium analytics and support; a limited free option is available.
5. Microsoft Dynamics 365: Unified CRM + ERP with native Microsoft integration
Image source: microsoft.com
Overview: Microsoft Dynamics 365 combines CRM and ERP functionalities, making it ideal for enterprises that need a wide range of operational tools.
Key CRM features:
Sales Automation: Tools for automating the sales process from lead generation to closure.
Customer Insights: AI-driven insights provide a comprehensive view of interactions.
Integration with Microsoft Products: Seamless integration enhances productivity.
Flexible Reporting: Customize dashboards and reports for analyzing business performance.
Field Service Management: Manage field service operations efficiently.
Ideal Users: Large enterprises or organizations already using Microsoft products.
Pricing: Offers various pricing models based on selected modules.
6. Pipedrive: Visual pipeline CRM built for sales focus, fast adoption, and data-driven deal tracking
Image source: pipedrive.com
Overview: Pipedrive is known for its user-friendly interface and sales pipeline management, designed specifically to optimize sales processes.
Key CRM features:
Visual Pipeline: Manage sales visually, making it easy to track deals.
Activity Reminders: Stay organized with automated reminders for follow-ups.
Customization: Adjust stages and fields to match specific sales processes.
Email Integration: Manage emails from within the platform.
Reporting and Insights: Generate reports to measure sales performance and identify trends.
Ideal Users: Small to medium-sized businesses focused on enhancing their sales processes.
Pricing: Operates on a month-to-month subscription model, allowing flexibility for businesses.
7. Freshsales: All-in-one sales CRM with AI lead scoring
Image source: freshwork.com
Overview: Freshsales, part of the Freshworks suite, combines CRM features with built-in communication tools for effective customer interaction.
Key CRM features:
AI-Based Insights: Use AI to score leads and prioritize follow-ups.
Built-In Phone and Chat: Communicate directly from the CRM without needing other applications.
360-Degree Customer View: Access complete histories and interactions for better service.
Workflow Automation: Streamline processes with automated workflows.
Customizable Dashboards: Tailor dashboards for specific team needs.
Ideal Users: Startups and small businesses looking for an easy-to-use CRM.
Pricing: Includes a free version with basic features and tiered paid plans for more functionalities.
8. Monday.com CRM: Flexible work OS for CRM
Image source: retrocube.com
Overview: Monday.com CRM provides a flexible platform that combines project management and CRM features for teams that need both.
Key CRM features:
Customizable Workflows: Create workflows tailored to team processes.
Visual Project Tracking: Use boards to visualize both CRM tasks and project management tasks.
Team Collaboration Tools: Built-in communication features enhance teamwork.
Integration Options: Connect with third-party apps easily.
Automated Notifications: Alerts for deadlines and important updates.
Ideal Users: Teams needing a blend of CRM and project management solutions.
Pricing: Per-seat plans that scale from basic to standard and pro feature sets, plus an enterprise tier for advanced security and governance.
9. ClickUp: Unified work platform combining CRM and project management
Image source: clickup.com
Overview: ClickUp merges project management and CRM functionalities in a comprehensive platform.
Key CRM features:
Task Management: Organize tasks with customizable statuses to manage workload efficiently.
Goal Tracking: Set and track goals aligned with business objectives.
Time Management Tools: Analyze productivity with time tracking.
Custom Fields: Create tailored fields to capture specific data.
Integrations: Connect effortlessly with numerous applications.
Ideal Users: Organizations looking for a unified platform for managing projects and customer relationships.
Pricing: Offers various pricing plans, including a free version that provides key features.
10. SAP Sales Cloud: Enterprise CRM for intelligent selling
Image source: sap.com
Overview: Part of the SAP suite, SAP Sales Cloud offers extensive CRM functionalities tailored for large enterprises.
Key CRM features:
Predictive Analytics: Gain insights and forecasts for better decision-making.
Collaboration Tools: Enhance communication between sales and marketing teams.
Customizable Dashboards: Reflect key metrics relevant to your business.
Integration with ERP: Strong integration with SAP ERP solutions for comprehensive data management.
Lead Management: Tools for managing and nurturing leads effectively.
Ideal Users: Large businesses needing robust CRM solutions with enterprise-level features.
Pricing: The pricing model is subscription-based, varying based on features chosen.
11. Nimble: Social-first CRM for small business
Image source: nimble.com
Overview: Nimble focuses on relationship building for small businesses and professionals through social media.
Key CRM features:
Unified Inbox: Manage emails and social media communications in one place.
Social Listening: Monitor social platforms for mentions and customer interactions.
Contact Enrichment: Gather customer info from social profiles automatically.
Pipeline Management: Track interactions easily with a visual sales pipeline.
Integrations: Connect with popular apps like Mailchimp and Trello.
Ideal Users: Small businesses and social media professionals focused on building relationships.
Pricing: Single, straightforward paid plan with optional add-ons; discounts available for annual commitments and teams.
12. Insightly: CRM + project management with workflow automation
Image source: insightly.com
Overview: Insightly combines CRM and project management, making it ideal for companies that need both.
Key CRM features:
Contact Management: Manage relationships with instant access to contact histories.
Project Management: Monitor projects alongside customer interactions.
Reporting and Analytics: Detailed reports for analyzing performance and customer engagement.
Email Integration: Seamlessly connect email accounts for better communication tracking.
Workflow Automation: Create automated workflows to enhance efficiency.
Ideal Users: Small to medium-sized businesses seeking CRM and project management capabilities.
Pricing: Offers a free plan for small teams, with premium features available in paid plans.
13. EngageBay: All-in-one CRM for SMBs
Image source: engagebay.com
Overview: EngageBay is an all-in-one CRM designed to integrate sales, marketing, and customer service functionalities.
Key CRM features:
Email Marketing Automation: Create and automate effective email campaigns.
Landing Page Builder: Create attractive landing pages to optimize lead capture.
Helpdesk Functionality: Manage support tickets and customer inquiries effectively.
Lead Scoring: Automate lead scoring based on engagement levels.
Campaign Management: Oversee multiple marketing campaigns from a single platform.
Ideal Users: Small businesses needing a comprehensive solution for marketing and customer interactions.
Pricing: Offers a free plan and affordable premium subscriptions for small businesses.
14. SugarCRM: Highly customizable CRM with advanced analytics
Image source: altdigitaltechnologies.com
Overview: SugarCRM offers customizable CRM solutions tailored for businesses of all sizes.
Features:
Customization Options: Tailor the CRM to fit specific business needs.
Automation: Automate marketing and sales processes for improved efficiency.
Advanced Analytics: Gain insights with comprehensive reporting tools.
Collaboration Tools: Encourage teamwork with integrated communication features.
Mobile Accessibility: Use the mobile app to manage relationships on the go.
Ideal Users: Medium to large businesses seeking flexible CRM solutions.
Pricing: Features bespoke pricing based on selected features and the number of users.
15. Close: Sales-focused CRM with built-in calling
Image source: close.com
Overview: Close is specifically designed for sales teams, emphasizing communication and lead management.
Features:
Built-In Calling: Make calls directly from the CRM with call recording capabilities.
Automated Follow-Ups: Set automated reminders to ensure no leads slip through the cracks.
Email Tracking: Monitor email interactions to customize future outreach.
Lead Management: Organize leads through customizable pipeline stages.
Reporting Tools: Analyze sales performance and team productivity with detailed reports.
Ideal Users: Sales teams focusing on communication and efficient lead management.
Pricing: Operates on subscription-based pricing with various plans.
Choosing the best CRM: A step-by-step guide
While we've broken down the best CRM tools, their key features, and pricing, choosing the right CRM requires more than just reading reviews. You need to assess your unique business needs and match them to the right tool. Here's how to evaluate and choose the CRM that fits like a glove.
How to evaluate a CRM for your business
When evaluating CRM systems, it's important to approach it strategically. Here are some key questions to guide your decision:
How big is my company?
Small businesses or startups may benefit from free or low-cost tools with simple onboarding. Larger organizations often require more advanced features like automation, customization, and role-based access. Lark can be a good choice for all sizes of organizations.What is my primary use case?
Do you need a CRM focused on sales automation, marketing campaigns, customer service, or an all-in-one solution? Identifying your main use case helps eliminate tools that aren’t built for your goals.What is my budget for CRM software?
CRM pricing varies widely—from free basic versions to enterprise-level platforms. Be clear about what you can afford now and what you're willing to pay later as your business scales.How scalable is the CRM as my business grows?
Look for CRMs that offer tiered plans or add-ons so you can expand functionality without switching platforms. Lark Base can scale with your organizations with customized CRM workflow.Does it integrate with my existing tools?
Seamless integration with tools like your email provider, project management software, or e-commerce platform can significantly boost efficiency.
Answering these questions will help you narrow down your options and choose a CRM that supports—not complicates—your workflow.
Conclusion
In summary, navigating the world of CRM tools can be overwhelming, but understanding the key features, comparisons, and trends can simplify the decision-making process. Lark stands out as a powerful solution that integrates collaboration and CRM functionalities.
For businesses seeking to improve customer relationships and enhance teamwork, I highly recommend exploring Lark. Its unique combination of features is designed to foster effective communication and streamline workflows, making it a valuable asset for any organization.
FAQs
What are CRM tools used for?
CRM tools help businesses manage relationships with customers by organizing and tracking interactions, sales, and customer data. They enhance sales automation, marketing efforts, and customer support.
How do I choose the right CRM tool for my business?
Consider your specific business needs, the features required, and your budget. Evaluate various CRM tools based on ease of use, customer support, and integration capabilities.
What are the most essential features to look for in a CRM tool?
Key features to look for include contact management, sales automation, analytics and reporting, integration capabilities, and user-friendly interfaces.
Are there free CRM tools available?
Yes, many CRM tools offer free versions or trials, including HubSpot CRM and Lark, which allow businesses to try their features before committing.
How can CRM tools improve my sales process?
CRM tools streamline sales processes by automating tasks, providing insights into customer behavior, prioritizing leads, and facilitating better communication among sales teams.
