Singapore businesses face fierce competition when it comes to building strong customer relationships. Choosing the best CRM software can make a big difference in how well you connect with clients, manage sales, and grow your business. With many CRM options out there, it is important to find one that truly fits your unique needs.
This article will help you understand what CRM software does, which features to look for in Singapore, and how to pick a solution that can help your business thrive.
What is CRM software and why it matters in Singapore
CRM stands for customer relationship management software, and it’s designed to keep all your customer information organized in one place. For businesses in Singapore, having a reliable CRM means you can give your customers better service and build long-lasting relationships.
A good CRM does more than just store contacts. It helps your team stay on top of sales, run marketing campaigns smoothly, and provides useful insights so you can make smart decisions. This kind of support is key to keeping customers happy and loyal.
Since many Singapore businesses interact with customers through websites, mobile apps, and face-to-face meetings, a CRM that handles all these channels well makes work easier. Plus, because Singapore’s laws protect personal data, it’s important to choose a CRM that keeps your customer information safe and follows these rules.
What should you look for in a reliable CRM software
When searching for CRM software, it's crucial to find one that fits both your business needs and Singapore’s market. Here are some features that matter most:
Easy customer data management: You want a system that stores all customer details securely and lets your team find what they need quickly.
Sales automation: Look for features that track leads, manage sales pipelines, and help your team follow up effortlessly.
Marketing tools: Automated email campaigns and customer segmentation help you reach the right people with the right message.
Strong customer support functions: Features like ticketing systems let you solve customer problems fast and keep everyone satisfied.
Mobile-friendly design: Many Singapore professionals work on the go, so a CRM that works well on phones and tablets is a big plus.
Data privacy and security: Make sure the CRM protects customer info and follows local regulatory rules.
Integrations: Since many businesses use various software and government platforms, CRM that connects easily with these tools saves time and effort.
Choosing a CRM with these features will help your business stay organized and focused on building great customer relationships.
Localized CRM features every Singapore business needs
When considering CRM Singapore solutions, it’s important to focus on features designed to address local business challenges and market conditions. Many Singapore companies operate in diverse sectors and connect with a multi-lingual customer base, so a CRM that understands these unique demands can make a real difference.
Multi-language support
Singapore is a multicultural society with English, Mandarin, Malay, and Tamil widely spoken. A CRM that supports multiple languages — both in the user interface and customer communication tools — allows your team to engage customers more naturally and personalize interactions effectively.
PDPA compliance and data security
The Personal Data Protection Act (PDPA) governs how companies in Singapore collect, use, and store personal data. Any CRM used in Singapore must have strong data privacy and security measures built-in to ensure compliance with these laws. Features like access controls, data encryption, and audit trails help safeguard customer information and build trust.
Integration with Singapore's digital ecosystem
Singapore has a highly digitalized business landscape, with many companies relying on government digital services and local business tools. A CRM solution that integrates smoothly with popular platforms such as GoBusiness, IRAS e-Services, and local payment gateways saves time and reduces manual work.
Mobile-first and cloud-based options
The workforce in Singapore tends to be mobile and flexible. A CRM solution that offers cloud-based access and fully functional mobile apps lets your sales and support teams work efficiently, whether they are in the office, at home, or meeting clients face-to-face.
Omnichannel customer engagement
Singapore customers expect seamless communication across emails, social media, live chat, and offline channels. A CRM platform that consolidates all these touch points helps your business deliver a consistent customer experience.
Top 10 CRM solutions in Singapore to use
Choosing the right CRM software in Singapore means finding a solution that fits your business needs, budget, and market environment. Over the years, many CRM providers have tailored their platforms to support Singapore businesses specifically. Here’s a curated list of 10 CRM solutions widely trusted by Singapore companies for driving sales, managing customer data, and improving marketing efforts.
Lark: Best for businesses needing customizable workflows and seamless team collaboration
Centripe: Best for companies focused on customer engagement and marketing automation
HubSpot: Best for startups and SMBs seeking easy-to-use CRM tools
Sage: Best for finance-driven small to medium-sized enterprises
Pipedrive: Best for sales teams focused on pipeline and deal management
Zoho CRM: Best for SMEs wanting affordable, feature-packed CRM solutions
Knockio: Best for small businesses needing simple and efficient CRM
Netsuite: Best for large enterprises requiring ERP and CRM integration
Quickbase: Best for organizations needing highly customizable business apps
Pepper Cloud: Best for businesses looking for cloud-based CRM and customer support
1. Lark: The best CRM solution for effective teamwork in Singapore
Overview
Lark is not a traditional CRM tool. It’s better. an all-in-one collaboration platform that combines CRM capabilities with communication tools, making it easy for teams to customize workflows and manage customer relationships in one place. In Singapore, Lark is rapidly becoming a preferred CRM and collaboration tool for forward-thinking organizations like Fomo Pay, NDP Show Support Committee, Carro, The Talent Shark, Nextbillion.ai and Wiz.ai, fueling their digital transformation journeys. With Singapore’s strong push towards digitization, Lark’s automation features and open API allow seamless integration with local IT ecosystems, helping enterprises streamline workflows and accelerate growth.
Key features for CRM solutions in Singapore
Unified communication platform tailored for Singapore’s multicultural teams:
Lark brings instant messaging, group chats, and HD video calls into one platform, with built-in translation that helps multilingual teams collaborate in real time. Messages and docs can be translated on the fly so English, Mandarin, Malay, and Tamil speakers (and regional stakeholders) stay aligned without context loss. For meetings, Lark provides live translated subtitles and post-meeting transcripts, allowing participants to follow discussions in their preferred language and review action items accurately. Keep everyone aligned after meetings. Lark Minutes can translate transcripts and summaries into 18 languages. This eliminates app-switching and language barriers, enabling faster decisions and more inclusive collaboration for Singapore businesses.
Automated workflows that eliminate busywork
Teams can design end-to-end CRM operations in Lark Base. You can trigger flows on form submissions, record updates, or deal-stage changes to auto-assign owners, set SLAs, route requests, generate follow-up tasks, and send smart alerts around meetings and stage shifts. No more manual nudges—momentum is built-in.Clear sales pipeline visibility with customizable dashboards: With dynamic, intuitive dashboards on Lark Base, users gain real-time insight into leads and deals, empowering Singapore companies to make fast, data-driven sales decisions.
🌟 Try more Lark CRM dashboard templates
Comprehensive pipeline management with AI forecasting
Mirror Singapore-specific sales motions in configurable pipelines with kanban, table, and timeline views. Enforce hygiene with stage-specific required fields and entry/exit automations. AI forecasting analyzes rep activity, deal health, and lifecycle trends to improve forecast accuracy and flag risk early—ideal for fast-moving, multi-market sales teams headquartered in Singapore.
Real-time collaborative editing: Teams collaborate instantly on documents, spreadsheets, and presentations, with files securely stored in the cloud for anytime, anywhere access.
Intelligent calendar syncing across teams: The smart calendar syncs meetings, deadlines, and events automatically, sending timely reminders to keep distributed teams organized and on track.
Secure cloud storage meeting Singapore’s data compliance needs: Lark provides secure, reliable cloud storage with easy sharing features, giving Singapore businesses confidence that sensitive customer data and materials are protected yet accessible anytime, anywhere to support efficient CRM workflows.
Multilingual and multicultural collaboration support: Designed for Singapore’s diverse workforce, Lark supports multiple languages and cultural contexts, ensuring smooth communication across teams with varied backgrounds.
Pricing:
Compared to traditional CRMs that bundle costly add-ons for chat, meetings, docs, and automation, Lark delivers an all‑in‑one platform at a significantly lower total cost of ownership. Teams replace multiple subscriptions with a single, transparent plan—reducing license spend and admin overhead while scaling globally with enterprise‑grade security. That’s why multinational teams choose Lark as a cost‑effective CRM and collaboration hub—and Singapore companies benefit from the same global pricing advantage, without compromising on features, performance, or support. Learn more about Lark pricing plan here 👇
👉Try Lark’s Savings Calculator: Switching to Lark’s Pro plan can lead to significant cost savings— for example, a 100-employee company using Slack, Google Workspace, and Airtable could save approximately $25,200 annually by consolidating their tools with Lark.
Best for
Businesses in Singapore seeking a flexible, customizable CRM integrated with powerful communication tools for improved collaboration.
2. Centripe: Comprehensive CRM software tailored for growing enterprises
Image source: centripe.com
Overview
Centripe is a CRM platform built to enhance customer engagement and automate marketing efforts. Its tools help businesses unify customer data and deliver targeted campaigns across multiple channels, improving conversion and retention rates.
Key features
Unified customer profiles: Consolidate customer data from various sources into a single view.
Marketing automation: Set up automated email, SMS, and social media campaigns with ease.
Analytics and reporting: Track campaign performance and customer engagement metrics.
Segmentation and targeting: Create detailed customer segments to personalize marketing messages.
Pricing
Centripe provides multiple tiers aligned to growth stages, from core CRM and basic automation to expanded channels, higher usage limits, and premium support. Volume discounts and annual commitments are available, with enterprise packages offering custom integrations and SLAs.
Best for
Businesses focused on marketing automation and improving customer engagement across multiple channels.
3. HubSpot: Leading CRM platform in Singapore with free plans
Image source: hubspot.com
Overview
HubSpot CRM is one of the most popular and user-friendly CRM systems, designed to help startups and SMBs manage sales pipelines and customer relationships efficiently. Its free entry-level offering and wide ecosystem of integrations make it accessible for businesses of any size.
Key features
Lead and deal tracking: Manage contacts and sales pipelines with an intuitive visual interface.
Email marketing integration: Send newsletters and automated follow-ups directly from the CRM.
Contact management: Store detailed customer data and interaction history.
Extensive integrations: Connect with thousands of business apps for enhanced functionality.
Pricing:
HubSpot uses a freemium model with an entry tier that covers basic CRM and marketing tools, plus paid bundles that scale to advanced automation, reporting, and multi-hub functionality. Pricing increases with contact volume, feature depth, and the number of hubs selected, with bundle discounts for platform plans.
Best for
Startups and SMBs looking for an easy-to-use, scalable CRM with strong marketing and sales support.
4. Sage: Trusted CRM system supporting finance management
Image source: sage.com
Overview
Sage is a well-established CRM solution particularly strong in financial management and accounting integration. It is tailored for small to medium-sized businesses looking to unify their sales processes with finance and operations, providing a comprehensive overview of customer interactions alongside financial data.
Key features
Financial integration: Seamlessly connects CRM data with accounting and invoicing systems.
Sales automation: Automate routine tasks like follow-ups and pipeline updates.
Customer insights: Detailed customer profiles combining financial and behavioral data.
Reporting and analytics: Customizable reports to track sales performance and financial metrics.
Pricing
Sage offers flexible subscriptions starting with essential CRM capabilities and optional add‑ons for finance and accounting integrations. Higher tiers include advanced analytics, role-based permissions, and enhanced support, with enterprise agreements available for complex deployments.
Best for
Finance-focused small and medium businesses seeking integrated CRM and accounting capabilities.
5. Pipedrive: User-friendly CRM tool designed for Singaporean sales teams
Image source: pipedrive.com
Overview
Pipedrive is a sales-focused CRM designed to improve pipeline visibility and help sales teams close deals faster. Its straightforward, visual interface makes it easy to track leads, manage activities, and prioritize sales tasks, which is ideal for businesses looking for simplicity paired with effectiveness.
Key features
Visual sales pipeline: Drag-and-drop interface to manage deals through stages.
Activity reminders: Automated alerts for calls, meetings, and follow-ups.
Sales forecasting: Real-time insights into sales performance and revenue projections.
Third-party integrations: Connects to popular tools like email, calendars, and marketing apps.
Pricing:
Pipedrive has straightforward, per-seat plans that scale by feature set—from core pipeline management to advanced automation, forecasting, and security controls. Add-ons are available for lead generation and project management, with discounted rates for annual billing and larger teams.
Best for
Sales-driven businesses and startups seeking an easy-to-use CRM focused on deal management.
6. Zoho CRM: Popular CRM choice for Singaporean businesses of all sizes
Image source: zoho.com
Overview
Zoho CRM is a versatile and affordable CRM platform offering extensive functionalities for sales automation, marketing, and customer support. It’s well-suited for businesses of all sizes wanting an all-round tool that can scale as they grow.
Key features
Sales automation: Manage leads, contacts, and automate workflow rules.
AI-powered assistant: Zia AI provides predictive sales insights and task suggestions.
Multi-channel communication: Email, social media, live chat, and telephony integration.
Customization options: Tailor dashboards, modules, and workflows to specific business needs.
Pricing:
Zoho CRM provides multiple editions ranging from standard sales automation to advanced customization, AI assistance, and analytics. Prices scale with features, storage, and customization depth, with bundles available across the Zoho ecosystem for organizations adopting multiple apps.
Best for
SMEs requiring an affordable yet comprehensive CRM with strong automation and customization.
7. Knockio: Innovative CRM platform in Singapore optimizing customer engagement strategies
Image source: knockio.com
Overview
Knockio is a CRM platform designed to enhance sales engagement by combining communication tools with customer relationship management. It helps sales teams build stronger connections through personalized outreach and efficient lead tracking, making follow-ups easier and more effective.
Key features
Multi-channel engagement: Reach customers via email, phone, and messaging from one platform.
Automated follow-ups: Schedule and automate reminders to never miss a sales opportunity.
Lead tracking: Visual pipeline to monitor prospect progress and prioritize hot leads.
Integration capabilities: Connects smoothly with popular sales and marketing tools.
Pricing
Basic plan: $15/user/month
Professional plan: $20/user/month
Enterprise plan: custom pricing
Best for
Knockio offers tiered plans for small teams through larger sales organizations, expanding limits for users, outreach channels, and automation. Enterprise options include custom quotas, dedicated onboarding, and priority support.
8. Netsuite: Powerful cloud-based CRM for mid to large Singaporean firms
Image source: oracle. com
Overview
Netsuite CRM, part of Oracle’s cloud offerings, is a comprehensive enterprise resource planning (ERP) and CRM suite suited for large organizations. It integrates sales, marketing, customer support, and ERP to provide end-to-end business process management.
Key features
Full ERP integration: Combines financials, inventory, and CRM in one platform.
Advanced sales force automation: Manage leads, opportunities, quotes, and forecasts.
Customer service management: Track cases, support tickets, and service contracts.
Business intelligence: Robust analytics with customizable dashboards and reports.
Pricing:
NetSuite follows a custom-quote model based on module selection, user counts, and implementation scope. Packages are typically configured as part of a broader ERP suite, with pricing reflecting advanced customization, integrations, and enterprise support.
Best for
Large enterprises requiring a unified ERP and CRM solution with advanced customization and scalability.
9. Quickbase: Low-code CRM platform enabling customized business workflows
Image source: quickbase.com
Overview
Quickbase is a low-code platform that empowers businesses to build custom CRM and business applications. It is highly flexible, allowing organizations to design workflows and solutions that precisely match their processes without heavy IT involvement.
Key features
Low-code app builder: Easily create and modify CRM apps tailored to specific needs.
Workflow automation: Automate data routing, alerts, and approvals within custom apps.
Collaboration tools: Share data and tasks securely with internal and external teams.
Scalable platform: Designed to grow with business complexity and user base.
Pricing:
Quickbase’s subscriptions scale with app complexity, user seats, and governance needs. Plans range from core low-code capabilities to enterprise-grade controls, higher automations, and advanced integration options. Custom quotes are common for large rollouts.
Best for
Businesses needing highly customizable CRM solutions built with minimal coding expertise.
10. Pepper Cloud: Affordable CRM solution built for small businesses in Singapore
Image source: peppercloud.com
Overview
Pepper Cloud CRM is a cloud-based product designed to streamline customer support and sales management. Focused on small to medium businesses, it offers a clean interface and easy integrations to help teams deliver quick, efficient service.
Key features
Customer support ticketing: Manage inquiries and issues from a centralized inbox.
Sales pipeline management: Track deals and customer interactions in one view.
Cloud accessibility: Work from anywhere with secure cloud-based software.
Third-party integrations: Connect with email, calendars, and popular business tools.
Pricing:
Pepper Cloud provides flexible packages aligned to team size and feature needs, from foundational CRM and ticketing to more advanced sales pipelines and integrations. Custom pricing is available for larger teams needing onboarding assistance and tailored configurations.
Best for
Small and medium businesses seeking simple, cloud-based CRM with customer support focus.
How Lark helps a Singapore company run CRM
As a Singapore-headquartered team producing high-volume video content for global audiences, Nas Daily needed CRM workflows that match its pace:
Fragmented communication slowed decisions: Teams were split across WhatsApp, Slack, and Hangouts; approvals and client follow-ups often lagged across time zones.
Scattered idea-to-campaign flow: Creative ideas lived in Docs/Drive; campaign plans in Notion; budgets in Sheets. Deals and sponsorships lacked a single source of truth.
Manual sales ops busywork: Assigning owners, moving stages, and nudging follow-ups were manual—risking missed SLAs with brand partners and agencies.
Limited visibility for forecasting: Leadership lacked clean, real-time pipeline and activity views to forecast campaigns and revenue across markets.
The Lark solution built for CRM in Singapore:
Centralized communications that cut decision time: With Lark, the company has all the tools they need to keep their global teams connected, no matter the distance or time difference. Instead of relying on a patchwork of apps, they can now manage all communications in one place through Lark Messenger and Lark Meeting. Whether in their offices in Dubai and Singapore, or on a remote shoot, the Nas Daily team can connect instantly through their phones for a quick chat or virtual meeting.
Customer information in a centralized platform: By transitioning from shuffling Google Docs across folders to using Lark Base, the company transformed their CRM process into a more inclusive and efficient system. Team members now submit customers’ information through standardized forms that automatically log the information into a central location, making it easier to update status with just a field change.
Results:
Faster decisions: Single-platform communication reduced approval cycles from days to hours; more client decisions made per quarter.
Higher win rates and cleaner pipeline: Automated SLAs and required fields improved follow-through and data quality.
Better forecast confidence: AI-driven insights highlighted at-risk deals early, improving quarter-end predictability.
More creative throughput: Structured idea intake and collaborative editing accelerated concept-to-pitch turnaround.
Lower tool spend and admin overhead: Consolidation replaced multiple subscriptions and manual ops with integrated workflows.
🙋 You can learn more about successful customer stories in Singapore here:
Creativity Meets Efficiency: How Lark Helped Nas Daily Bring Impactful Stories to Life
Smart Vending, Smarter Operations: IJOOZ Chooses Lark to Transform Manual Workflows
Conclusion
Choosing the right CRM solution is essential for businesses looking to improve customer management and boost sales performance. A good CRM helps organize customer data, streamline sales processes, and foster better collaboration across teams. Lark stands out as a versatile CRM Singapore platform that combines communication, automation, and sales pipeline management in a single, user-friendly system.
Whether you are new to CRM or seeking to enhance your current setup, Lark offers the flexibility and features to support your business growth. Its integrated tools help teams stay connected, work efficiently, and gain valuable insights. For companies aiming to strengthen customer relationships and drive sustainable success in Singapore, Lark is a highly recommended choice to consider.
FAQs
How do I choose the right CRM for my business in Singapore?
Consider factors like scalability, ease of use, local customization options, integration capabilities, and pricing. Look for a CRM that aligns with your industry needs and can adapt to Singapore’s unique business environment.
Is cloud-based CRM better than on-premises CRM?
For most Singapore businesses, cloud CRM offers advantages such as accessibility from anywhere, lower upfront costs, and automatic updates. It’s particularly suited for remote work and multi-location teams.
How quickly can I expect results after implementing a CRM?
Results vary depending on the team’s readiness and how well the system is customized and adopted. With proper training and data management, many businesses see improvements within months.
Will a CRM integrate with my existing systems?
Most modern CRMs support integration with email, marketing tools, accounting software, and other business apps common in Singapore.
