Managing good relationships with customers is key to any business success in the Philippines. A smart CRM software can help you keep track of every customer interaction, simplify your sales, and make your customers happier. Whether you’re running a small business or expanding your company, the right CRM can make a big difference in how smoothly things run and how fast you grow.
In this guide, I’ll walk you through what CRM software really is, what key features you should look for, and the top 8 CRM software in the Philippines in 2025.
What is CRM software and why it matters for Philippine businesses
CRM software is a tool that helps businesses keep track of their customers and manage communication with them. It collects customer information, so you and your team can easily access it whenever needed. It also helps you follow up on sales opportunities and automate marketing tasks, so nothing falls through the cracks.
For businesses in the Philippines, using CRM means better service for customers and smoother daily work. When everyone in the team can see the latest customer info and activity, it’s easier to respond quickly and offer the right support. Plus, automating routine tasks saves time so you can focus on growing your business.
A good CRM helps you give your customers a more personal experience and turn more leads into loyal buyers. When picking the right CRM, look for something easy to use, can work well with other tools you already have, fits your budget, and grows with your business.
Features of the best CRM in the Philippines
Finding the best CRM Philippines has to offer can feel overwhelming because there are so many options out there. But knowing what to look for makes the decision easier and ensures you pick a solution that really fits your business needs. Here are the essential features and qualities you should focus on when choosing a CRM software.
1. User-friendly interface and easy adoption
The best CRM Philippines companies need is one that your whole team can use without a steep learning curve. If a CRM is complicated, it slows down your workflow and frustrates employees. Look for platforms with clean, intuitive interfaces and easy navigation. When everyone can comfortably use the system, your team will be more productive and motivated to keep customer data updated.
2. Strong integration capabilities with existing tools
Businesses in the Philippines often rely on various apps for accounting, communication, and marketing. A top CRM must seamlessly connect with the tools you’re already using. Integration with email, calendar apps, e-commerce platforms, and even messaging apps popular in the local market help keep all your work organized and synced. This makes your operations smoother and reduces duplicated efforts.
3. Customization options tailored to Philippine business needs
No two businesses are exactly alike, especially here in the Philippines where companies vary in size and industry. The best CRM Philippines platforms offer customization — whether in sales pipelines, contact fields, or reporting formats — so you can tailor the system to fit how your team works best. CRM flexibility means you can adapt workflows to local business practices and keep your processes efficient.
📕CRM examples for different industries:
Top Retail CRM Software to Boost Your Business in 2025 | Lark
Healthcare CRM Software: Benefits, Features & Top Picks | Lark
9 Best Real Estate CRM Software for Agents in 2025 | Lark
Top 15 CRMs for Nonprofits | Lark
4. Automation to save time and reduce manual tasks
Manual tasks can eat up valuable time, especially for small and growing businesses. A great CRM in the Philippines should have automation features that handle repetitive jobs like sending follow-up emails, updating customer records, or assigning leads. Automating these tasks frees your team to focus on building real connections and closing more deals.
5. Reliable customer support and local presence
Finally, when choosing the best CRM Philippines offers, good customer support is crucial. You want a vendor who understands the local business environment and can quickly assist you if issues arise. Consider CRMs with local offices, Filipino support teams, or regional partners who can provide timely help and training.
8 top CRM solutions to choose in the Philippines
Choosing the right CRM Philippines offers is crucial to growing your business and keeping customers happy. Based on popular and trusted options used by many Philippine companies, here are eight CRM platforms worth considering in 2025.
1. Lark: All-in-one CRM for seamless team collaboration in the Philippines
Overview
Lark is an all-in-one collaboration platform that integrates CRM capabilities with communication and productivity tools. Its unified approach combines team messaging, video conferencing, cloud storage, and sales management, making it ideal for businesses wanting an all-in-one solution. Lark’s cloud-based design supports real-time collaboration and customer management, suited for fast-paced Filipino teams working both remotely and on-site. Many innovative and excellence-driven organizations in the Philippines, such as Fiberhome, SERVIO Small Business, Mama Lou, and DigiPlus, have already adopted Lark.
Key features
Optimized for the fast-growing BPO industry: With the Philippines’ booming BPO sector, Lark provides seamless instant messaging, HQ video calls and multi-client project management to streamline communication and coordination across global teams.
Cloud-based collaboration to cut IT costs: Philippine companies favor cloud solutions to reduce IT overhead. Lark’s integrated cloud platform eliminates complex deployments and maintenance, helping businesses save on infrastructure and support costs.
Visual sales pipeline management: Lark Base offers customizable dashboards that empower Filipino sales teams to effortlessly track leads, deals, and customer progress, increasing sales conversion efficiency.
Automated workflows to boost team productivity: Lark Tasks and automation simplify repetitive sales activities and follow-ups, perfectly matching the fast-paced work environment common in Philippine businesses.
Real-time collaborative document editing: Teams can simultaneously edit proposals, spreadsheets, and presentations in the cloud, ensuring everyone stays aligned with up-to-date customer information.
Smart calendar sync with multi-timezone reminders: Lark’s intelligent calendar helps teams coordinate meetings and deadlines across different time zones, preventing schedule conflicts in a diverse customer base.
Secure cloud storage with easy sharing: Store sensitive client data securely and enable instant access from anywhere, supporting both remote and on-site Philippine teams.
Pricing:
Free plan: Includes 11 powerful products, supporting up to 20 users, 100 GB storage, 1,000 automation runs and unlimited AI translation in chats, docs and email.
Paid plans: Starts at $12/user/month, supporting up to 500 users. Includes unlimited message history and 50,000 automated Base workflow executions per month.
Enterprise plan: Custom pricing.
👉Try Lark’s Savings Calculator: Switching to Lark’s Pro plan can lead to significant cost savings— for example, a 100-employee company using Slack, Google Workspace, and Airtable could save approximately $25,200 annually by consolidating their tools with Lark.
Best for
Lark is perfect for small to medium-sized businesses in the Philippines seeking a centralized platform for communication and customer management, especially teams that value integrated tools and real-time collaboration.
2. Salesforce: Leading CRM solution empowering enterprise growth across the Philippines
Image source: salesforce.com
Overview
Salesforce is a leading global CRM known for its powerful customization, extensive feature set, and comprehensive ecosystem. It caters to businesses of all sizes but particularly excels with medium to large enterprises requiring advanced sales automation, analytics, and integrations across various departments.
Key features
Advanced sales automation: Automates lead tracking, opportunity management, and forecasting to enhance sales effectiveness.
Robust analytics and reporting: Delivers in-depth insights into customer behavior, sales performance, and marketing campaigns to guide decision-making.
Highly customizable: Flexible dashboards and workflows allow tailoring the platform to unique business processes and industry requirements.
Wide integration options: Supports integration with numerous third-party apps including marketing, ERP, and communication tools for an interconnected business system.
Pricing:
Starter suite: starts at $25/user/month
Pro suite: starts at $100/user/month
Enterprise: starts at $165/user/month
Best for
Salesforce is ideal for medium to large enterprises in the Philippines with complex sales cycles that require advanced customization, deep analytics, and extensive integration capabilities.
3. HelloLeads: Effective CRM software for lead generation and tracking
Image source: cliqueprize.com
Overview
HelloLeads is a CRM solution tailored specifically for the Philippine market, focusing on lead management and local communication needs. It offers integrations with telephony and SMS, making customer outreach easier and more efficient, especially for small and medium-sized enterprises. Its accessible interface enables quick adoption by teams with minimal technical background.
Key features
Lead capture and management: Effortlessly import leads from multiple sources and assign them to sales reps for faster follow-ups.
Telephony and SMS integration: Built-in calling and messaging systems enable real-time, localized customer communication.
Sales pipeline visualization: Drag-and-drop pipelines help teams track prospects through various stages clearly.
User-friendly interface: Simple design requires minimal training, making team onboarding smooth.
Pricing
Free plan: up to 5 users
Essential plan: $7/user/month
Enterprise plan: $12/user/month
Best for
Ideal for small to mid-sized Philippine businesses seeking a cost-effective, easy-to-use CRM focused on lead generation and efficient communication through phone and SMS.
4. Hooman: User-friendly CRM tool for enhancing customer relationships in the Philippines
Image source: hooman.design
Overview
Hooman is a mobile-centric CRM solution designed to assist Filipino sales teams working in the field. Its focus on mobile accessibility and simple user interface lets teams track sales activities, update leads, and communicate with clients on the go, making it a practical tool for sales professionals who are frequently away from the office.
Key features
Mobile-first design: Optimized for mobile devices so sales reps can update data and manage leads anytime, anywhere.
Lead and task management: Keeps track of prospects, schedules follow-ups, and organizes daily tasks efficiently.
Quick data entry: Streamlined input process saves time, allowing reps to focus on selling rather than admin work.
Notifications and reminders: Automated alerts help ensure no customer follow-ups are missed.
Pricing
Starter plan: ₱3000/month (5 Active Users)
Pro plan: ₱12500/month (20 Active Users)
Custom plan: custom pricing
Best for
Best suited for Filipino sales teams on the move, especially in industries like retail and services where field sales and quick customer updates are vital.
5. HashMicro: Integrated CRM delivering business insights to Philippine businesses
Image source: hashmicro.com
Overview
HashMicro is a comprehensive ERP and CRM solution designed for growing businesses in the Philippines that need integrated business management. Besides CRM, it handles inventory, accounting, and finance, making it ideal for companies looking for a scalable system.
Key features
Integrated ERP and CRM: Combines customer management with inventory and financial tracking for business-wide oversight.
Customizable modules: Allows businesses to select and tailor features according to their operational needs.
Automation tools: Workflow automation reduces manual entry and speeds up business processes.
Detailed analytics and reports: Provides actionable insights into sales, inventory, and customer trends.
Pricing:
Custom pricing
Best for
Recommended for mid-sized to large Philippine companies seeking an integrated ERP-CRM system to unify multiple departments and streamline operations.
6. Zoho CRM: Popular CRM choice supporting all sizes of businesses in the Philippines
Image source: zoho.com
Overview
Zoho CRM is a widely-used, cloud-based customer relationship management platform known for its affordability and versatility. It helps businesses automate sales, marketing, and customer support processes. With its comprehensive feature set and easy integration with other Zoho apps, it suits various industries and business sizes, especially small to mid-sized Filipino companies.
Key features
Multichannel communication: Manage emails, calls, live chat, and social media messages all in one place.
Sales automation: Automate lead scoring, workflows, and follow-ups to streamline your sales funnel.
Advanced analytics: Generate in-depth reports and dashboards to track sales performance and customer trends.
Customizable modules: Tailor sales pipelines, fields, and workflows to fit your business needs.
Mobile app: Access CRM data and communicate with clients while on the go.
Pricing:
Standard plan: starts at $14/user/month
Professional plan: starts at $23/user/month
Enterprise plan: starts at $40/user/month
Ultimate plan: starts at $52/user/month
Best for
Zoho CRM is ideal for small to medium enterprises in the Philippines looking for a flexible, cost-effective CRM with powerful automation and communication tools.
7. EngageBay: Affordable CRM offering marketing and sales automation for Philippine teams
Image source: engagebay.com
Overview
EngageBay is an all-in-one marketing, sales, and service automation platform designed to nurture leads and improve customer engagement. Its CRM capabilities focus on creating seamless customer journeys, making it popular among Philippine SMBs who want to combine marketing automation with sales management.
Key features
Marketing automation: Email campaigns, lead nurturing, and behavior-based triggers to engage customers at the right time.
Sales pipeline management: Visual drag-and-drop interface to track deals and manage sales activities effectively.
Helpdesk and live chat: Built-in tools for customer support to improve service quality.
Contact scoring and segmentation: Identify high-value leads and target communications precisely.
Integration support: Works well with popular apps like Gmail, Zapier, and social media platforms.
Pricing
Free plan
Basic plan: starts at $12.74/user/month
Growth plan: starts at $55.25/user/month
Pro plan: starts at $101.99/user/month
Best for
Perfect for small to midsize Philippine businesses that want a unified platform to automate marketing, sales, and customer service.
8. Centripe: Innovative CRM solution focused on driving customer engagement
Image source: centripe.com
Overview
Centripe is a CRM and business management platform designed to help SMEs grow efficiently. It integrates customer relationship management with sales automation, inventory control, and marketing tools, providing a unified system for Philippine businesses. Centripe emphasizes ease of use and affordability, making it accessible for companies looking to streamline operations without complexity.
Key features
Centralized customer management: Store and manage detailed customer information and interaction history in one place for personalized service.
Sales automation: Automate lead capture, follow-ups, and sales pipelines to speed up closing deals and reduce manual tasks.
Inventory and order management: Track stock levels, manage purchase orders, and fulfill sales orders directly from the platform.
Marketing tools: Create and track campaigns, automate email marketing, and engage customers to boost sales.
Analytics and reporting: Generate reports on sales performance, customer behavior, and inventory status to make informed decisions.
Pricing
Essential plan: starts at $99/user/month
Unlimited plan: starts at $299/user/month
Best for
Centripe is ideal for small to medium Filipino businesses seeking an integrated CRM solution combined with sales and inventory management, especially those wanting a simple yet effective platform to support growth.
What makes sales CRM software crucial for businesses in the Philippines?
For businesses in the Philippines, adopting a CRM system means more than just digitizing contact information — it brings powerful tools to manage leads, track deals, and analyze customer data all in one place.
Some of the biggest advantages Filipino companies enjoy when using sales CRM software include:
1. Increased sales team productivity
By automating repetitive administrative tasks like data entry, follow-ups, and scheduling, a CRM allows your sales team to focus more on engaging customers and closing deals. This leads to better time management and higher efficiency across your workforce.
2. Improved customer insights and segmentation
With detailed customer records and analytics, a CRM Philippines solution helps you understand client preferences, purchasing behavior, and feedback. This enables targeted marketing campaigns and personalized sales approaches, which are key to increasing conversions.
3. Enhanced communication and collaboration
Many CRM platforms integrate seamlessly with communication tools like email, phone, and chat apps commonly used in the Philippines. This integration ensures that your sales, marketing, and customer service teams stay aligned and responsive to customer needs.
4. Better forecasting and pipeline management
Sales CRMs provide visual pipelines and real-time dashboards which offer a clear picture of your sales funnel’s health. This insight allows Filipino businesses to forecast revenue more accurately and identify bottlenecks before they impact performance.
5. Centralized data for informed decision making
Keeping customer information, past interactions, and sales data centralized reduces the risk of losing valuable knowledge. It also helps managers monitor team performance and adjust strategies promptly based on real data.
Additional tips for using sales CRM Philippines effectively
To really make the most of your sales CRM Philippines tool, here are some proven tips:
Keep your data clean and updated: Regularly check and update your customer information to avoid confusion and errors. Accurate data ensures your team always works with the right details.
Train your team well: Make sure everyone understands how to use the CRM tool properly. The easier it is to use, the more your team will rely on it daily to manage leads and customers.
Leverage CRM insights: Pay attention to the analytics and reports the CRM provides. Use these insights to identify trends, spot opportunities, and decide on your next sales moves.
By following these tips, you can unlock the full potential of sales CRM and watch your customer relationships and sales grow.
Frequently asked questions
What type of businesses benefit the most from CRM?
Any size business can gain value from CRM systems, but they are especially beneficial for SMEs aiming to streamline sales and customer management. CRM helps build deeper customer relationships, automate tasks, and improve sales pipeline visibility—all crucial for growing Philippine enterprises.
How difficult is it to implement CRM software in the Philippines?
Implementation difficulty varies by platform and company size. Many modern CRMs offer user-friendly interfaces and local support to help smooth transitions. With the right training and gradual adoption, Filipino teams typically adjust quickly and see returns on investment early on.
Can CRM integrate with other business tools?
Most modern CRMs support integrations with email, telephony, marketing platforms, and accounting software popular in the Philippines. This connectivity ensures your systems work together seamlessly, enhancing data consistency and operational efficiency.
Is cloud-based CRM the best option for Filipino businesses?
Cloud-based CRMs offer flexibility, remote access, and lower upfront costs, making them ideal for many Philippine companies. They reduce IT maintenance burdens and enable real-time collaboration across departments and locations.
How secure is customer data within CRM solutions?
Reputable CRM providers follow strict security standards, including data encryption and access controls. Still, it’s vital for businesses to choose established vendors and understand their data protection policies, especially when handling sensitive customer information.
Conclusion
Selecting the best CRM solution in the Philippines depends on your unique business needs, and Lark stands out as a top contender. Its all-in-one platform combines easy communication, powerful sales tools, and real-time collaboration tailored for Filipino teams. With user-friendly automation and mobile support, Lark helps businesses build stronger customer relationships while improving sales efficiency.
For businesses looking to grow steadily with a reliable CRM partner, I highly recommend giving Lark a closer look. It’s designed to empower Philippine companies with the tools they need to succeed in today’s competitive market.
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