Choosing the best CRM software in Australia is vital for businesses wanting to stay competitive. Whether you're running a small business or managing a growing company, a customer relationship management (CRM) system can transform the way you handle leads, sales, and customer interactions.
A well-chosen CRM doesn’t just keep your contacts organized — it empowers your sales and marketing teams to work smarter, automate routine tasks, and gain actionable insights. Additionally, businesses can particularly benefit from CRMs designed to meet local needs.
This guide dives into what CRM software really is, key features you should look for, the top 10 CRM solutions tailored for Australia this year, and practical tips to make the most of your CRM investment.
What is CRM software and its role in Australian businesses?
At its core, CRM software is a tool that helps businesses manage customer data, sales processes, and marketing campaigns all in one platform. For Australian businesses, the value of CRM software is especially significant due to several factors:
Streamlined workflows with local integrations: The best CRMs connect smoothly with Australian favorites like Xero and MYOB. This simplifies tasks such as invoice management and financial tracking, reducing manual data entry errors.
Compliance with data privacy regulations: Australian businesses must abide by the Australian Privacy Principles (APPs), making data security critical. Top CRMs provide robust security features and compliance with local and international privacy laws, ensuring customer data is protected.
Improved sales and marketing insights: With dashboards and analytics built-in, businesses get real-time data on sales performance, customer engagement, and campaign success. These insights allow smarter, data-driven decisions to accelerate growth.
Cost-effective scalability: Many Australian businesses need tools that grow with them. Quality CRMs offer flexible pricing and scalable features that support businesses as their needs evolve.
What to look for in the best CRM software available in Australia?
Here are the essential features to prioritize when evaluating CRM software for your Australian business:
1. Sales pipeline management and lead tracking
An effective CRM should give you full visibility over your sales funnel—helping your team manage leads from the very first contact through to closing a deal. Look for intuitive pipeline visualization, easy lead tagging, and automated follow-up reminders to ensure no opportunity slips through the cracks.
2. Reporting, analytics, and dashboards
Real-time insights are key for making informed decisions. Your CRM should provide customizable reports and visually engaging dashboards showcasing sales performance, customer engagement, and marketing metrics — all tailored to your company’s KPIs.
3. User-friendly interface and customizability
Adoption success depends heavily on usability. The best CRM solutions are easy to navigate, require minimal training, and allow businesses to customize fields, workflows, and views. This flexibility ensures your CRM matches your unique processes without complicating daily work.
4. Mobile accessibility and cloud-based architecture
Australia’s workforce is increasingly mobile and remote. CRM software hosted in the cloud with responsive mobile apps lets your team access customer data anytime, anywhere — whether they’re in the office, at home, or meeting clients in the field.
Choosing CRM software with these features tailored to Australian business environments ensures you invest in a tool that not only organizes contacts but drives business growth effectively.
10 best CRM software in Australia for your business
When searching for the best CRM software Australia has, it’s important to explore solutions that combine strong functionality, local integration, and user-friendly design. The CRM market is competitive, but some platforms stand out for their ability to meet the specific needs of Australian businesses.
Here are the top 10 CRM solutions in Australia that many businesses trust in 2025:
Lark: Best for team collaboration and communication
NetSuite: Best for medium to large enterprises
Salesforce: Best for enterprise-level sales automation
HubSpot: Best for inbound marketing and CRM beginners
Agile CRM: Best for sales and marketing automation
Apptivo: Best for customizable business management
Monday.com: Best for visual sales pipeline tracking
Zoho CRM: Best for affordable and scalable CRM solutions
Thryv: Best for small local service businesses
Procore: Best for construction project management
1. Lark: All-in-one collaboration CRM tailored for Australian sales team
Overview:
Lark is a versatile all-in-one collaboration platform that stands out as a top contender for the best CRM software Australia companies need today. Designed with the unique demands of Australian businesses, especially those collaborating locally and across the Asia-Pacific region, Lark brings together messaging, video calls, calendar scheduling, and document management to streamline team workflows effortlessly.
Key Features:
Integrated communication tools for cross-border collaboration: Australian companies often collaborate closely with teams throughout the Asia-Pacific region and globally. Lark’s integrated instant messaging, group chats, and HD video conferencing solutions reduce the friction of switching between apps, improving the efficiency of international projects.
Sales pipeline visualization optimized for the Australian market: Lark Base offers customizable, visual dashboards that help sales teams in Australia track leads, prioritize deals, and adapt quickly to changing market dynamics.
Automation workflows that save valuable time: To reduce repetitive administrative tasks, Lark Tasks enables Australian sales teams to automate workflows such as follow-ups and task assignments—saving valuable time and minimizing errors in hectic sales cycles typical in competitive markets.
Smart calendar system crafted for flexible Australian workstyles: With remote and hybrid working models growing across Australia, Lark’s intelligent calendar syncs meetings, deadlines, and reminders in real time. This feature supports flexible scheduling and better time management for on-the-go teams, making it ideal for Australia’s evolving workforce demands.
Real-time document collaboration designed for team alignment: Lark allows teams to co-edit documents, spreadsheets, and presentations simultaneously in real time, eliminating version control issues and ensuring everyone stays on the same page. This feature is especially valuable for Australian businesses working remotely or coordinating with overseas teams, streamlining project workflows and accelerating decision-making .
Enterprise-grade security and data compliance for Australia: Data privacy and regulatory compliance are crucial in Australia, governed by strict rules like the Privacy Act 1988. Lark meets enterprise security standards with ISO 27001 and ISO 27701 certifications, ensuring customer data is protected and managed according to Australian legal requirements. This robust security framework makes Lark a trusted CRM platform for Australian companies handling sensitive business information.
Pricing:
Free plan: Includes 11 powerful products, supporting up to 20 users, 100 GB storage, 1,000 automation runs and unlimited AI translation in chats, docs and email.
Paid plans: Starts at $12/user/month, supporting up to 500 users. Includes unlimited message history and 50,000 automated Base workflow executions per month.
Enterprise plan: Custom pricing.
👉Try Lark’s Savings Calculator: Switching to Lark’s Pro plan can lead to significant cost savings— for example, a 100-employee company using Slack, Google Workspace, and Airtable could save approximately $25,200 annually by consolidating their tools with Lark.
Best for:
Australian businesses and teams searching for a unified platform that combines communication and productivity tools effortlessly.
2. NetSuite: Leading cloud ERP with CRM features in Australia
Image source: oracle. com
Overview:
NetSuite is a leading cloud-based ERP platform with a robust CRM module, offering Australian businesses a comprehensive solution to manage finances, customer relationships, inventory, and e-commerce in real time. It supports local compliance requirements like GST and Australian tax laws. Its scalability and advanced analytics make it ideal for mid-sized to large Australian enterprises seeking deeper operational insights and seamless integration across their business functions.
Key Features:
Unified customer data: Centralize sales, marketing, and customer service information for a 360-degree view.
Sales force automation: Automate lead and opportunity management, quotes, and order processing.
Advanced analytics: Access real-time dashboards and customizable reports to drive business decisions.
Integration with ERP: Seamlessly connect CRM data with financials, inventory, and supply chain management.
Pricing:
Custom pricing
Best for:
Medium to large enterprises seeking an all-in-one ERP and CRM system that supports complex business processes and growth.
3. Salesforce: Top choice among best CRM software Australia platforms
Image source: salesforce.com
Overview:
Salesforce is recognized globally as a comprehensive CRM powerhouse, offering advanced tools for sales, marketing, customer service, and analytics. In Australia, it’s considered one of the best CRM software Australia businesses choose, thanks to its ability to handle complex workflows and multi-channel customer engagement tailored to local market needs. Its cloud-based scalability and customization support Australian enterprises and medium-sized companies managing diverse customer bases across industries while ensuring compliance with regional data privacy regulations.
Key Features:
Advanced sales automation: Automate lead scoring, opportunity tracking, forecasting, and task management to improve sales efficiency.
AI-driven analytics: Leverage AI-powered recommendations and predictive insights to drive smarter decision-making across teams.
Marketing cloud: Manage integrated marketing campaigns across email, social, and advertising channels for consistent customer engagement.
Extensive ecosystem & integrations: Connect with thousands of third-party apps through Salesforce AppExchange, ensuring interoperability with existing software.
Pricing:
Starter suite: starts at $25/user/month
Pro suite: starts at $100/user/month
Enterprise: starts at $165/user/month
Best for:
Large enterprises and businesses with complex sales cycles requiring highly customizable and robust CRM solutions that scale globally.
4. HubSpot: Popular cheap CRM software in Australia’s competitive market
Image source: hubspot.com
Overview:
HubSpot CRM is a leading inbound marketing and sales platform offering a range of free and premium tools designed to help Australian businesses attract, engage, and delight customers. Known for its user-friendly interface and powerful marketing automation, it’s a top choice among small to medium-sized Australian companies seeking efficient growth without complexity. HubSpot also supports local compliance needs, making it suitable for businesses navigating Australia’s unique marketing landscape.
Key Features:
Marketing automation: Easily create automated email workflows and nurture leads without manual effort.
Contact management: Organize customer data with detailed profiles, activity tracking, and segmentation.
Sales pipeline management: Visual sales pipelines help sales reps prioritize deals and forecast revenue effectively.
Analytics dashboard: Track campaign performance, sales metrics, and ROI with customizable reports.
Pricing:
Free tools: $0/user/month
Starter customer platform: starts at $9/user/month
Professional customer platform: starts at $1300/month (5 seats included)
Best for:
Small to medium businesses focused on inbound marketing who need an integrated CRM that's easy to use and scalable.
5. Agile CRM: Affordable and effective CRM software for Australian businesses
Image source: agilecrm.com
Overview:
Agile CRM is a comprehensive customer management solution combining sales, marketing, and service automation, popular among Australian small and medium businesses. It helps local companies automate repetitive tasks, efficiently manage contacts, and improve customer engagement across multiple channels. Agile CRM’s flexible features support compliance with Australian data privacy laws and adapt to the unique needs of Australian businesses, making it a smart choice for companies looking to streamline operations and boost growth.
Key Features:
Sales automation: Features like deal tracking, appointment scheduling, and contact scoring to streamline sales processes.
Marketing automation: Email campaigns, web engagement tracking, and drip marketing help nurture leads effectively.
Helpdesk & service automation: Ticketing system and customer feedback collection improve support quality.
Integrations: Connects easily with popular tools like Gmail, Twilio, and social media platforms.
Pricing:
Free plan: up to 10 users
Starter plan: $8.99/user/month
Regular plan: $29.99/user/month
Enterprise plan: $47.99/user/month
Best for:
Small to medium businesses looking for an affordable, feature-rich CRM that covers sales, marketing, and customer service in one platform.
6. Apptivo: Customizable CRM software ranking high in Australia’s market
Image source: pcmag.com
Overview:
Apptivo is a cloud-based business management suite featuring a strong CRM component that helps Australian businesses manage customers, projects, and financials in one unified platform. Known for its flexibility and customization, Apptivo is ideal for Australian companies seeking to tailor workflows and data management to local business practices. It supports compliance with Australian regulations while enabling seamless integration across various operations for small to medium enterprises.
Key Features:
CRM & lead management: Track prospects, customers, and opportunities with a customizable pipeline.
Project management: Integrated tools for task tracking, milestones, and collaboration.
Invoicing & billing: Manage quotes, invoices, and payments directly through the platform.
Customization: Offers tailored fields, workflows, and user permissions to fit unique business needs.
Pricing:
Lite plan: starts at $20/user/month
Premium plan: starts at $30/user/month
Ultimate plan: starts at $50/user/month
Enterprise plan: custom pricing
Best for:
Businesses that want an CRM plus project and financial management with high customization options.
7. Monday.com: Work management platform with CRM tools in Australia
Image source: monday.com
Overview:
Monday.com is a visually driven CRM solution built on the flexible monday.com Work OS platform, popular among Australian businesses. It helps sales teams manage leads, deals, and customer relationships with customizable workflows and boards tailored to local needs. Its ease of use and strong collaboration features make pipeline management transparent and intuitive, supporting Australian teams in improving productivity while complying with regional data privacy requirements.
Key Features:
Customizable sales pipelines: Build and tailor sales pipelines visually to match your sales process.
Automations: Automate repetitive tasks such as follow-ups, notifications, and status updates.
Collaboration tools: Share updates, files, and comments directly within deal records to keep teams aligned.
Dashboard & reporting: Interactive dashboards show real-time sales performance and key metrics.
Pricing:
Free plan: up to 2 seats
Basic plan: starts at $9/seat/month
Standard plan: starts at $12/seat/month
Pro plan: starts at $19/seat/month
Best for:
Sales teams that prefer visual workflow management and customizable CRM solutions for better collaboration.
8. Zoho CRM: Widely used best CRM software Australia for growing teams
Image source: zoho.com
Overview:
Zoho CRM is a comprehensive customer relationship management platform trusted by Australian businesses of all sizes. Known for its affordability, scalability, and extensive integration capabilities, Zoho CRM helps local companies automate sales, marketing, and support activities while ensuring compliance with Australian data protection laws. Its flexible features and cost-effective pricing make it an ideal choice for businesses looking to grow efficiently in Australia’s competitive market.
Key Features:
Multichannel communication: Manage customer interactions via email, phone, live chat, and social media.
Ai-powered sales assistant: Zia AI provides insights, predictions, and automation recommendations.
Process automation: Automate workflows, approvals, and task assignments to speed up operations.
Analytics and reporting: Customizable reports and dashboards deliver actionable business intelligence.
Pricing:
Standard plan: starts at $14/user/month
Professional plan: starts at $23/user/month
Enterprise plan: starts at $40/user/month
Ultimate plan: starts at $52/user/month
Best for:
Businesses seeking a flexible, affordable CRM with strong automation and integration options.
9. Thryv: Trusted CRM software empowering small businesses in Australia
Image source: pymnts.com
Overview:
Thryv is a client experience platform tailored for small local businesses in Australia. It simplifies customer communications, online presence, marketing, and payments with user-friendly tools. Thryv helps Australian businesses increase customer engagement and retention while accommodating local preferences and compliance requirements. Its focus on ease of use makes it especially valuable for small business owners aiming to grow sustainably in the competitive Australian market.
Key Features:
Client communication hub: Centralize messages, emails, texts, and online reviews in one inbox.
Marketing automation: Create and schedule email and social media campaigns effortlessly.
Online reputation management: Collect and monitor customer reviews to build trust.
Payments & invoicing: Accept payments and automate billing directly within the platform.
Pricing:
Business center: starts at $244/month
Best for:
Small local service-based businesses looking for a streamlined platform to manage clients and marketing.
10. Procore: Construction-focused CRM software popular among Australian contractors
Image source: contactzilla.com
Overview:
Procore is a leading construction management software favored by Australian contractors, builders, and project teams. As one of the best CRM software Australia offers for the construction industry, it centralizes project information, communication, and documentation to enhance collaboration both on-site and off-site. Procore’s platform supports Australian regulations and industry standards, helping local construction businesses streamline workflows, reduce delays, and improve project outcomes in a highly competitive market.
Key Features:
Project management: Track project schedules, budgets, and resources in real time.
Document control: Store, share, and manage construction drawings, contracts, and reports securely.
Field productivity: Mobile tools for real-time issue tracking, daily logs, and safety checks.
Contractor & vendor management: Streamline subcontractor workflows and compliance documentation.
Pricing:
Custom pricing
Best for:
Construction companies seeking a specialized platform to manage complex projects and improve field-to-office communication.
Additional tips for using sales CRM software effectively
To truly unlock the potential of your CRM system, implementing it effectively within your business is crucial. Here are some valuable tips to help you get the most out of your CRM software and boost your sales and customer relationships.
Start with clear goals and strategy
Before diving into any CRM software, define what you want to achieve. Is your priority improving lead management, increasing customer retention, or automating follow-ups? Having clear objectives ensures your CRM setup aligns perfectly with your sales process and team workflow.
Invest in proper training and onboarding
Even the most powerful CRM tools can fall short if your team doesn’t know how to use them efficiently. Taking the time to train your staff ensures everyone understands the platform’s features and best practices, maximizing software adoption — a key factor in CRM success.
Leverage automation to save time
Most top CRM software solutions come with built-in automation capabilities. Use these to streamline appointment scheduling, follow-up emails, and task reminders, freeing your team from repetitive duties and letting them focus on high-value activities like closing deals.
Keep your data clean and updated
Accurate and up-to-date information is the foundation of any effective CRM system. Regularly review and clean your contact lists, remove duplicates, and update customer profiles to improve communication and personalize outreach. This enhances customer experiences and improves sales efficiency.
Integrate CRM with other business tools
The best CRM systems don’t operate in isolation. Integrate your CRM with marketing platforms, email clients, and accounting software for a seamless flow of information across departments. This holistic view boosts customer insights and enables smarter decision-making.
Measure and optimize regularly
Periodically assess your CRM’s performance by tracking key metrics such as conversion rates, response times, and pipeline velocity. Use these insights to optimize workflows, tweak automation rules, and continuously improve your sales strategy.
By following these tips, Australian businesses can fully capitalize on their investment in the best CRM software Australia provides. Effective CRM use isn’t just about technology — it’s a business mindset that puts customer relationships at the forefront.
Frequently asked questions
What makes a CRM the best for Australian businesses?
A CRM tailored for Australia should handle local compliance, offer strong customer support, and integrate well with popular Australian business tools. Usability, scalability, and cost-effectiveness also play critical roles in determining the best fit.
Can small businesses benefit from CRM software?
Absolutely. Small businesses gain tremendously from CRM by improving customer management, streamlining sales activities, and automating marketing efforts. Many CRM providers offer packages specifically designed for smaller teams and budgets.
Is cloud-based CRM better than on-premises for Australian companies?
Most businesses prefer cloud CRM for flexibility, real-time updates, and lower upfront costs. Cloud solutions also support remote work, which has become essential for many enterprises.
How do I ensure my team will adopt the new CRM software?
Successful adoption hinges on clear communication, robust training, and choosing a user-friendly CRM. Engaging your team early in the evaluation and deployment phase fosters ownership and reduces resistance.
What integrations should I expect from the best CRM software Australia offers?
Look for CRM platforms that integrate seamlessly with email, marketing automation, accounting software, and e-commerce tools popular in Australia. This creates a comprehensive, efficient workflow.
Conclusion
After exploring the top CRM solutions, it’s clear that the best CRM software Australia must balance powerful features, ease of use, and adaptability to local business needs. Lark exemplifies these qualities with its seamless communication tools, collaboration features, and affordable pricing that appeals to businesses of all sizes.
Lark’s flexible platform supports integrated document sharing, messaging, and video calls alongside CRM capabilities, making it a standout choice for teams seeking to unify communication and customer management. It’s an excellent option not just for today’s demands but also for future growth.
Related reading
Lark CRM: A Comprehensive Guide to Streamlining Your Business for Growth
Best CRM Software for 2025: Top Picks for Every Business | Lark
Simple CRM: Top 10 Tools Fit for Small Business | Lark
How to Choose a CRM System: Your Complete Guide | Lark
CRM Strategy Guide 2025: Expert Tips & Implementation Steps | Lark
