Choosing the best CRM software in Australia is vital for businesses wanting to stay competitive. Whether you're running small businesses or managing a rapidly growing company, a customer relationship management (CRM) system can fundamentally transform the way you handle lead management, streamline your sales process, and enhance vital customer interactions.
A well-chosen CRM software doesn't just keep your contacts organized — it empowers your sales teams and marketing departments to work smarter, automate routine task management, and gain actionable insights from sales data. Additionally, australian business can particularly benefit from CRM solutions specifically designed to meet local business needs and regulatory requirements, helping to build customer loyalty and improve customer satisfaction.
This comprehensive guide dives deep into what CRM software really is, the essential features you should prioritize, the top 10 CRM solutions tailored for Australia this year, and practical tips to maximize your CRM investment and achieve superior sales performance.
What is CRM software and its role in Australian businesses?
At its core, CRM software is a sophisticated business tool that helps companies systematically manage customer data, optimize sales process, and coordinate marketing campaigns all within one unified platform. For Australian business, the value of customer relationship management systems is especially significant due to several critical factors that align with local market trends and operational requirements.
Modern CRM systems serve as the central hub for all customer information, enabling sales teams to track sales progression, monitor customer interactions, and maintain comprehensive contact management throughout the entire sales process. This centralized approach to customer data management ensures that every sales rep has immediate access to crucial information needed to build customer loyalty and enhance customer retention.
Streamlined workflows with local integrations
The best CRM solutions distinguish themselves by connecting seamlessly with Australian favorites like Xero and MYOB accounting software. This integration capability significantly simplifies tasks such as invoice management and financial tracking, dramatically reducing manual data entry errors while improving overall data quality. When your CRM data automatically syncs with your accounting software, it creates a unified view of customer relationships that spans from initial contact through to final payment processing.
This streamlined approach to integrating CRM with other business tools ensures that sales data flows effortlessly between systems, enabling sales teams to focus on closing deals rather than managing administrative tasks. The ability to seamlessly connect CRM tools with local business tools is an essential feature for australian business seeking to optimize their business processes.
Improved sales and marketing insights
With sophisticated customizable dashboards and powerful analytics tools built-in, top-tier CRM solutions provide real-time insights into sales performance, customer engagement, and the effectiveness of marketing campaigns. These reporting capabilities enable australian business to make smarter, data-driven decisions that accelerate growth and optimize their sales strategy.
The reporting and analytics features of modern CRM systems transform raw customer data into actionable intelligence, helping businesses identify emerging sales trends, understand market trends, and pinpoint opportunities for improvement within their sales funnel. This level of insight is crucial for developing effective marketing automation strategies and improving overall sales performance.
Compliance with data privacy regulations
Australian business must operate within the strict framework of the Australian Privacy Principles (APPs), making robust data quality and security features absolutely critical. The best CRM software providers offer enterprise-grade security protocols and ensure compliance with both local and international privacy laws, safeguarding sensitive customer information and maintaining the trust necessary for strong customer relationships.
Leading CRM vendors understand that compliance isn't just about meeting legal requirements — it's about building the foundation for long-term customer loyalty. When customers trust that their data is secure, they're more likely to engage deeply with your marketing campaigns and remain loyal throughout their customer retention journey.
Cost-effective scalability
Many australian business require business tools that can evolve alongside their growth trajectory. Quality scalable CRM solutions offer flexible pricing models and adaptive CRM features that expand with changing business needs. This scalability ensures that CRM software cost remains manageable as companies grow, making it a sustainable long-term CRM investment.
A scalable CRM system accommodates increasing volumes of customer data, growing sales teams, and more advanced features without requiring complete system overhauls. This flexibility is particularly valuable for small businesses that anticipate rapid growth and need CRM tools that can adapt to their evolving requirements.
What to look for in the best CRM software available in Australia?
Here are the essential features to prioritize when evaluating CRM software for your Australian business:
1. Sales pipeline management and lead tracking
An effective CRM should give you full visibility over your sales funnel—helping your team manage leads from the very first contact through to closing a deal. Look for intuitive pipeline visualization, easy lead tagging, and automated follow-up reminders to ensure no opportunity slips through the cracks.
2. Reporting, analytics, and dashboards
Real-time insights are key for making informed decisions. Your CRM should provide customizable reports and visually engaging dashboards showcasing sales performance, customer engagement, and marketing metrics — all tailored to your company’s KPIs.
3. User-friendly interface and customizability
Adoption success depends heavily on usability. The best CRM solutions are easy to navigate, require minimal training, and allow businesses to customize fields, workflows, and views. This flexibility ensures your CRM matches your unique processes without complicating daily work.
4. Mobile accessibility and cloud-based architecture
Australia’s workforce is increasingly mobile and remote. CRM software hosted in the cloud with responsive mobile apps lets your team access customer data anytime, anywhere — whether they’re in the office, at home, or meeting clients in the field.
Choosing CRM software with these features tailored to Australian business environments ensures you invest in a tool that not only organizes contacts but drives business growth effectively.
10 best CRM software in Australia at a glance
Comparison of top 10 CRM software in Australia
When searching for the best CRM software, it's essential to explore CRM solutions that combine robust functionality, local integration capabilities, and user-centric design. The competitive landscape includes numerous CRM vendors, but certain platforms consistently distinguish themselves through their ability to meet the specific business needs of Australian business.
Here are the top 10 CRM solutions trusted by Australian businesses in 2025:
1. Lark: All-in-one collaboration CRM tailored for Australian sales team
Overview:
Lark is a versatile all-in-one collaboration platform that stands out as a top contender for the best CRM software Australia companies need today. Designed with the unique demands of Australian businesses, especially those collaborating locally and across the Asia-Pacific region, Lark brings together messaging, video calls, calendar scheduling, and document management to streamline team workflows effortlessly.
Key features:
Customizable no-code CRM system for Australian workflows: Build tailored CRM solutions that automate routine sales tasks, centralize customer information, and help sales teams close deals faster while accommodating local business needs and Australian market dynamics.
Mobile-optimized for Australia's on-the-go sales culture: Lark’s mobile-friendly design makes it the ideal CRM solution for Australian professionals who need to access customer data while traveling across the country or working remotely.
AI-powered intelligence for smarter sales decisions: Leverages AI to compile account profiles, summarize customer engagement activities, and prepare call scripts, transforming raw sales data into actionable insights that improve sales strategy and customer satisfaction.
Advanced dashboards with Australian market insights: Real-time customizable dashboards with analytics tools to visualize sales trends, manage lead management, and track key metrics specific to Australian market trends and business processes.
Real-time document collaboration designed for team alignment: Lark allows teams to co-edit documents, spreadsheets, and presentations simultaneously in real time, eliminating version control issues and ensuring everyone stays on the same page. This feature is especially valuable for Australian businesses working remotely or coordinating with overseas teams, streamlining project workflows and accelerating decision-making .
Enterprise-grade security for Australian compliance: Meets Australian data protection requirements while providing scalable CRM capabilities that grow with your australian business, ensuring data quality and regulatory compliance throughout your CRM investment journey.
All-in-one superapp eliminating tool switching: Combines messaging, email marketing, documents, video meetings, OKRs, and approval business tools to manage every stage from lead management through post-sales customer support, reducing the complexity of managing other business tools.
Free plan: Includes 11 powerful products, supporting up to 20 users, 100 GB storage, 1,000 automation runs and unlimited AI translation in chats, docs and email.
Paid plans: Starts at $12/user/month, supporting up to 500 users. Includes unlimited message history and 50,000 automated Base workflow executions per month.
Enterprise plan: Custom pricing.
👉Try Lark’s Savings Calculator: Switching to Lark’s Pro plan can lead to significant cost savings— for example, a 100-employee company using Slack, Google Workspace, and Airtable could save approximately $25,200 annually by consolidating their tools with Lark.
Best for:
Australian businesses and teams searching for a unified platform that combines communication and productivity tools effortlessly.
2. NetSuite: Leading cloud ERP with CRM features in Australia
Image source: oracle.com
Overview:
NetSuite is a leading cloud-based ERP platform with a robust CRM module, offering Australian businesses a comprehensive solution to manage finances, customer relationships, inventory, and e-commerce in real time. As one of the best CRM software Australia companies use, it supports local compliance requirements like GST and Australian tax laws. Its scalability and advanced analytics make it ideal for mid-sized to large Australian enterprises seeking deeper operational insights and seamless integration across their business functions.
Key Features:
Unified customer data: Centralize sales, marketing, and customer service information for a 360-degree view.
Sales force automation: Automate lead and opportunity management, quotes, and order processing.
Advanced analytics: Access real-time dashboards and customizable reports to drive business decisions.
Integration with ERP: Seamlessly connect CRM data with financials, inventory, and supply chain management.
Pricing:
custom pricing
Best for:
Medium to large enterprises seeking an all-in-one ERP and CRM system that supports complex business processes and growth.
3. Salesforce: Top choice among best CRM software Australia platforms
Image source: salesforce.com
Overview:
Salesforce is globally recognized as a customer relationship management powerhouse, offering more advanced features for sales automation, marketing automation, customer support, and reporting and analytics. In Australia, it's considered premium CRM software for businesses requiring complex workflow management and multi-channel customer engagement.
Key features:
Advanced sales automation: Automate lead scoring, opportunity tracking, forecasting, and task management to improve sales efficiency.
AI-driven analytics: Leverage AI-powered recommendations and predictive insights to drive smarter decision-making across teams.
Marketing cloud: Manage integrated marketing campaigns across email, social, and advertising channels for consistent customer engagement.
Extensive ecosystem & integrations: Connect with thousands of third-party apps through Salesforce AppExchange, ensuring interoperability with existing software.
Pricing:
Starter suite: starts at $25/user/month
Pro suite: starts at $100/user/month
Enterprise: starts at $165/user/month
Best for:
Large enterprises and businesses with complex sales cycles requiring highly customizable and robust CRM solutions that scale globally.
4. HubSpot: Popular cheap CRM software in Australia’s competitive market
Image source: hubspot.com
Overview:
HubSpot CRM software is a leading inbound marketing and sales platform offering comprehensive tools designed to help australian business attract, engage, and delight customers. Known for its user-friendly interface and powerful marketing automation tools, it's ideal for small businesses seeking growth without complexity.
Key features:
Marketing automation: Easily create automated email workflows and nurture leads without manual effort.
Contact management: Organize customer data with detailed profiles, activity tracking, and segmentation.
Sales pipeline management: Visual sales pipelines help sales reps prioritize deals and forecast revenue effectively.
Analytics dashboard: Track campaign performance, sales metrics, and ROI with customizable reports.
Pricing:
Free tools: $0/user/month
Starter customer platform: starts at $9/user/month
Professional customer platform: starts at $1300/month (5 seats included)
Best for:
Small to medium businesses focused on inbound marketing who need an integrated CRM that's easy to use and scalable.
5. Agile CRM: Affordable and effective CRM software for Australian businesses
Image source: agilecrm.com
Overview:
Agile CRM combines sales automation, marketing automation, and service automation, making it popular among small businesses in Australia. It helps companies automate repetitive tasks, manage contact management efficiently, and improve customer engagement across multiple channels.
Key features:
Sales automation: Features like deal tracking, appointment scheduling, and contact scoring to streamline sales processes.
Marketing automation: Email campaigns, web engagement tracking, and drip marketing help nurture leads effectively.
Helpdesk & service automation: Ticketing system and customer feedback collection improve support quality.
Integrations: Connects easily with popular tools like Gmail, Twilio, and social media platforms.
Pricing:
Free plan: up to 10 users
Starter plan: $8.99/user/month
Regular plan: $29.99/user/month
Enterprise plan: $47.99/user/month
Best for:
Small to medium businesses looking for an affordable, feature-rich CRM that covers sales, marketing, and customer service in one platform.
6. Apptivo: Customizable CRM software ranking high in Australia’s market
Image source: pcmag.com
Overview:
Apptivo is a cloud-based business management suite with strong CRM features, helping australian business manage customers, project management, and financials in one platform. Known for flexibility and customization, it's ideal for companies tailoring workflows to local business processes.
Key features:
CRM & lead management: Track prospects, customers, and opportunities with a customizable pipeline.
Project management: Integrated tools for task tracking, milestones, and collaboration.
Invoicing & billing: Manage quotes, invoices, and payments directly through the platform.
Customization: Offers tailored fields, workflows, and user permissions to fit unique business needs.
Pricing:
Lite plan: starts at $20/user/month
Premium plan: starts at $30/user/month
Ultimate plan: starts at $50/user/month
Enterprise plan: custom pricing
Best for:
Businesses that want a CRM plus project and financial management with high customization options.
7. Monday.com: Work management platform with CRM tools in Australia
Image source: monday.com
Overview:
Monday.com provides visually driven CRM solutions built on flexible Work OS platform, popular among australian business. It helps sales teams manage leads and customer relationships with customizable workflows tailored to local market trends.
Key features:
Customizable sales pipelines: Build and tailor sales pipelines visually to match your sales process.
Automations: Automate repetitive tasks such as follow-ups, notifications, and status updates.
Collaboration tools: Share updates, files, and comments directly within deal records to keep teams aligned.
Dashboard & reporting: Interactive dashboards show real-time sales performance and key metrics.
Pricing:
Free plan: up to 2 seats
Basic plan: starts at $9/seat/month
Standard plan: starts at $12/seat/month
Pro plan: starts at $19/seat/month
Best for:
Sales teams that prefer visual workflow management and customizable CRM solutions for better collaboration.
8. Zoho CRM: Widely used best CRM software Australia for growing teams
Image source: zoho.com
Overview:
Zoho CRM is a comprehensive customer relationship management platform trusted by Australian businesses of all sizes. Known for affordability, scalability, and extensive integration capabilities, it helps companies automate sales, marketing automation, and support activities while ensuring compliance with Australian data protection laws.
Key Features:
Multichannel communication: Manage customer interactions via email, phone, live chat, and social media.
Ai-powered sales assistant: Zia AI provides insights, predictions, and automation recommendations.
Process automation: Automate workflows, approvals, and task assignments to speed up operations.
Analytics and reporting: Customizable reports and dashboards deliver actionable business intelligence.
Pricing:
Standard plan: starts at $14/user/month
Professional plan: starts at $23/user/month
Enterprise plan: starts at $40/user/month
Ultimate plan: starts at $52/user/month
Best for:
Businesses seeking a flexible, affordable CRM with strong automation and integration options.
9. Thryv: Trusted CRM software empowering small businesses in Australia
Image source: pymnts.com
Overview:
Thryv is a client experience platform tailored for small businesses in Australia. It simplifies customer communications, online presence, marketing efforts, and payments with user-friendly CRM tools, helping australian business increase customer engagement and customer retention.
Key features:
Client communication hub: Centralize messages, emails, texts, and online reviews in one inbox.
Marketing automation: Create and schedule email and social media campaigns effortlessly.
Online reputation management: Collect and monitor customer reviews to build trust.
Payments & invoicing: Accept payments and automate billing directly within the platform.
Pricing:
Business center: starts at $244/month
Best for:
Small local service-based businesses looking for a streamlined platform to manage clients and marketing.
10. Procore: Construction-focused CRM software popular among Australian contractors
Image source: contactzilla.com
Overview:
Procore is leading construction management software favored by Australian contractors and project management teams. It centralizes project information, communication, and documentation to enhance collaboration while supporting Australian regulations and industry standards.
Key features:
Project management: Track project schedules, budgets, and resources in real time.
Document control: Store, share, and manage construction drawings, contracts, and reports securely.
Field productivity: Mobile tools for real-time issue tracking, daily logs, and safety checks.
Contractor & vendor management: Streamline subcontractor workflows and compliance documentation.
Pricing:
Custom pricing
Best for:
Construction companies seeking a specialized platform to manage complex projects and improve field-to-office communication.
Additional tips for using sales CRM software effectively
To truly unlock the potential of your CRM system and maximize your CRM investment, effective implementation is crucial. Here are valuable strategies to optimize sales performance and strengthen customer relationships:
Start with clear goals and strategy
Before selecting CRM software, define your objectives clearly. Whether prioritizing lead management, customer retention, or automating follow-ups, having specific key metrics ensures your CRM implementation aligns with your sales strategy and business processes.
Invest in proper training and onboarding
Even powerful CRM tools can underperform if sales teams lack proficiency. Comprehensive training minimizes the learning curve and ensures everyone understands CRM features and best practices, maximizing software adoption and sales performance.
Leverage automation to save time
Utilize built-in sales automation capabilities to streamline appointment scheduling, email marketing follow-ups, and task management. This frees sales reps from repetitive duties, allowing focus on high-value activities like closing deals and customer engagement.
Keep your data clean and updated
Maintaining accurate customer data is fundamental to effective customer relationship management. Regularly clean contact lists, remove duplicates, and update customer information to improve communication and personalize outreach, enhancing customer satisfaction and sales efficiency.
Integrate CRM with other business tools
The best CRM systems don’t operate in isolation. Integrate your CRM with marketing platforms, email clients, and accounting software for a seamless flow of information across departments. This holistic view boosts customer insights and enables smarter decision-making.
Measure and optimize regularly
Periodically assess your CRM’s performance by tracking key metrics such as conversion rates, response times, and pipeline velocity. Use these insights to optimize workflows, tweak automation rules, and continuously improve your sales strategy.
By following these tips, Australian businesses can fully capitalize on their investment in the best CRM software Australia provides. Effective CRM use isn’t just about technology — it’s a business mindset that puts customer relationships at the for
Conclusion
After thoroughly exploring the top CRM solutions available, it's evident that the best CRM software australia must balance powerful features, ease of use, and adaptability to local business needs. The strategic implementation of the right customer relationship management system transforms how Australian business handle sales data, manage customer engagement, and build customer loyalty.
By carefully selecting CRM software that aligns with specific business processes and growth objectives, companies can achieve sustained success while maintaining strong customer relationships and optimal customer satisfaction.
Lark exemplifies these qualities with seamless automation tools, collaboration capabilities, and competitive pricing that appeals to australian business of all sizes, making it a standout choice for teams seeking to unify communication and customer management. It’s an excellent option not just for today’s demands but also for future growth.
FAQs
What is CRM software in Australia?
CRM software in Australia helps Australian business manage customer data, optimize sales process, and enhance customer relationships while ensuring compliance with local privacy regulations and business needs.
What is the most popular CRM software?
While traditional CRM software options exist, Lark is rapidly becoming the top choice for modern sales teams seeking integrated customer relationship management with built-in collaboration business tools.
What is the #1 CRM in the world?
Different CRM software solutions excel in various areas - the best CRM truly depends on your sales teams' specific business needs. For example, for collaboration-focused teams, Lark offers superior customer relationship management integrated with powerful communication CRM tools.
Who is the global leader in CRM?
Lark leads the next generation of customer relationship management platforms, combining CRM tools with communication features, making it the perfect CRM choice for modern sales teams worldwide.
Table of Contents
