Building strong customer relationships makes a huge difference for businesses in Malaysia. Customers want quick, personal, and smooth experiences. That’s why having the right CRM software matters so much. The best CRM in Malaysia offers more than store contact details, it helps you track sales leads, automate tasks, and understand your customers better.
Whether you run a small business or a growing company, picking the right CRM can make your team more efficient and keep customers happy. With so many options out there, choosing the perfect one for Malaysian businesses can feel confusing.
This guide will explain what CRM software is, what to look for when choosing the best CRM Malaysia has, and share the 12 top CRM solutions. You'll get the information you need to pick the right CRM and grow your business confidently.
What is CRM and why it matters for Malaysia businesses
CRM (Customer Relationship Management) software is much more than a digital address book. It acts as a centralized platform that helps businesses manage interactions with current and potential customers throughout the sales cycle. For Malaysian enterprises, from startups to established companies, CRM software offers powerful features such as contact management, sales automation, lead tracking, and analytics.
The importance of CRM in Malaysia is growing rapidly as companies embrace digital transformation to stay competitive. The right CRM software helps businesses understand customer needs, personalize communication, and improve customer satisfaction. It also reduces manual tasks, freeing sales and marketing teams to focus on closing deals and nurturing loyalty.
Key considerations when looking for CRM in Malaysia
Not all CRM systems are created equal, especially for the Malaysian market with its diverse industries and business sizes. When searching for the best CRM Malaysia options, here are some crucial factors to keep in mind:
User-friendly interface: Adoption rates skyrocket when software is intuitive and easy to navigate for all team members.
Customization and flexibility: Your business workflows may differ, so look for platforms that can adapt to specific processes or industry needs.
Local support and implementation: Being able to access customer service and consulting in Malaysia ensures faster, smoother setup and troubleshooting.
Mobile accessibility: With Malaysia’s growing mobile workforce, CRM apps optimized for phones and tablets make a significant difference.
Integration capabilities: Check if the CRM integrates seamlessly with other tools you use, like accounting software, email marketing platforms, or communication apps.
Pricing and scalability: Choose CRM software that fits your budget without compromising essential features—and that can grow with your business.
Remember, selecting the best CRM solution means balancing these criteria to find a solution that’s both powerful and practical for your team.
12 top CRM software in Malaysia to boost your business
Every business has unique needs, whether in sales automation, customer engagement, or scalability. To help you navigate the market confidently, we’ve put together a comprehensive list of the 12 top CRM solutions that stand out for Malaysian businesses in 2025. These platforms vary in features, pricing, target users, and integration capabilities — but all can help you drive productivity, improve client relationships, and accelerate growth.
Lark: Best for Malaysian businesses needing integrated collaboration and CRM tools
Second CRM: Best for SMEs seeking simple, customizable sales management
Claritas CRM: Best for industry-specific CRM demands in Malaysia
Hashmicro: Best for businesses wanting unified ERP and CRM solutions
Zoho: Best for growing SMEs needing AI-powered, flexible CRM
Nexible: Best for startups and SMEs wanting easy cloud-based CRM
Pepper Cloud: Best for Malaysian SMEs needing user-friendly sales CRM
HubSpot: Best for startups and SMEs wanting powerful free CRM
Freshsales: Best for sales-driven teams seeking AI insights and automation
Pipedrive: Best for sales teams focusing on visual pipeline management
iCRM: Best for enterprises needing customizable, scalable CRM
QuickBase: Best for businesses needing low-code customizable CRM platforms
1. Lark: A powerful all-in-one CRM for Malaysia’s growing businesses
Overview:
Lark is a versatile all-in-one collaboration and CRM platform widely adopted across Southeast Asia by businesses of all sizes and industries. In Malaysia, leading companies such as Ramssol Group, Paradise Group, ZUS coffee, Mix.Store and Dahser rely on Lark to drive their digital transformation and improve team collaboration. It combines messaging, video calls, document sharing, and sales management into a single, easy-to-use platform. Its proven success in the region helps companies streamline communication, enhance customer management, and boost overall productivity.
Key features:
Lark is perfectly suited for Malaysian businesses driving digital transformation. Its easy deployment and low maintenance costs make it an accessible choice for companies looking to upgrade their operations without heavy IT overhead.
Unified collaboration tailored for Malaysian teams: Lark seamlessly combines messaging, meetings, and customer data—all within one platform—helping Malaysian businesses streamline workflows and improve team communication across locations.
Consistent mobile and desktop experience: Recognizing that many Malaysian professionals rely on mobile devices for work, Lark offers a smooth, synchronized experience with mobile CRM across smartphones and desktops, making it easy to track and manage customer interactions anytime, anywhere.
Clear and customizable sales pipeline visualization: With intuitive dashboards on Lark Base, Malaysian sales teams can visually monitor leads and deals, making sales tracking straightforward and transparent.
Automation to enhance customer service: Lark integrates smart customer service bots and automated workflows, helping local businesses speed up response times and deliver higher quality support to their customers.
Collaborative document editing to speed up deals: Real-time co-editing of proposals and contracts on Lark Docs helps Malaysian sales teams work efficiently with partners and clients across different locations.
Secure cloud storage with local accessibility: Files and customer data are safely stored in the cloud, allowing Malaysian teams to share and access important information flexibly, supporting on-the-go work styles.
Pricing:
Free plan: Includes 11 powerful products, supporting up to 20 users, 100 GB storage, 1,000 automation runs and unlimited AI translation in chats, docs and email.
Paid plans: Starts at $12/user/month, supporting up to 500 users. Includes unlimited message history and 50,000 automated Base workflow executions per month.
Enterprise plan: Custom pricing.
👉Try Lark’s Savings Calculator: Switching to Lark’s Pro plan can lead to significant cost savings— for example, a 100-employee company using Slack, Google Workspace, and Airtable could save approximately $25,200 annually by consolidating their tools with Lark.
Best for:
Malaysian businesses wanting a flexible CRM embedded in a powerful collaboration suite, boosting teamwork and sales productivity simultaneously.
2. Second CRM: Trusted CRM solution powering sales growth for Malaysian businesses
Image source: getapp.com
Overview:
Second CRM is a straightforward, effective customer relationship tool designed to simplify sales management for Malaysian companies. Its intuitive platform supports smooth lead tracking and customizable sales workflows, ideal for businesses looking for quick adoption.
Key features:
Lead and deal management: Organize sales pipelines with clear visibility into every stage.
Multi-channel communication: Capture emails, calls, and chats inside the CRM for a holistic customer view.
Customizable workflows: Tailor sales processes without needing heavy IT involvement.
Real-time analytics: Monitor sales performance with dashboards and reports to drive informed decisions.
Pricing:
Foundation plan: starts at $4.25/user/month
Optional add-ons: starts at $25.50/user/month
Best for:
Malaysian SMEs aiming for a no-fuss, user-friendly CRM to enhance sales efficiency and team collaboration quickly.
3. Claritas CRM: Effective customer relationship tool for Malaysian enterprises
Image source: claritascrm.com
Overview:
Claritas CRM targets Malaysian businesses seeking industry-specific CRM solutions. Its modules cater especially well to sectors like retail, finance, and services, helping companies manage customer data and campaigns with precision.
Key features:
Industry-tailored modules: Provides specialized tools designed to support unique industry workflows.
Advanced data segmentation: Powerful search and filter functions allow targeted marketing and sales efforts.
Mobile-friendly: Sales teams can update and access customer info anytime using mobile devices.
Seamless integrations: Connects smoothly with Malaysia’s popular accounting and communication tools.
Pricing:
Contact Management CRM: custom pricing
Support & Service Management CRM: custom pricing
Marketing & Sales Automation CRM: custom pricing
Enterprise Unlimited: custom pricing
Best for:
Businesses in Malaysia that require CRM software customized for their specific industry needs to improve engagement and operational efficiency.
4. Hashmicro: Comprehensive ERP and CRM solution tailored for Malaysia
Image source: hashmicro.com
Overview:
Hashmicro is a Malaysia-based all-in-one ERP and CRM platform designed to help businesses streamline operations across sales, inventory, finance, and human resources. It’s widely used by Malaysian companies seeking a comprehensive system that integrates multiple business functions.
Key features:
Unified ERP and CRM: Manage customer relations alongside accounting, inventory, and HR for seamless workflow.
Sales automation: Automate follow-ups and reminders to improve sales efficiency.
Custom reporting: Generate tailored reports to meet unique business KPIs and strategic goals.
Local support: On-site training and dedicated customer service tailored for Malaysian enterprises.
Pricing:
Custom pricing
Best for:
Malaysian businesses looking for an integrated ERP and CRM solution with local support and the flexibility to grow with their evolving operational needs.
5. Zoho CRM: Popular choice among the best CRM in Malaysia
Image source: zoho.com
Overview:
Zoho CRM is a global leader known for its rich features and scalability. It caters well to Malaysian SMEs, offering tools that enhance multichannel customer engagement and sales automation. Its AI assistant, Zia, adds intelligent insights to help teams perform better.
Key features:
Multichannel engagement: Manage emails, calls, live chats, and social media in one platform.
AI-powered insights: Zia provides lead scoring, predictions, and workflow recommendations to optimize sales efforts.
Customization: Flexible fields, modules, and automations tailored to diverse Malaysian business needs.
Seamless integration: Works smoothly with Malaysian accounting software, e-commerce platforms, and other third-party apps.
Pricing:
Standard plan: starts at $14/user/month
Professional plan: starts at $23/user/month
Enterprise plan: starts at $40/user/month
Ultimate plan: starts at $52/user/month
Best for:
Small to medium-sized Malaysian enterprises seeking a versatile, AI-driven CRM that can adapt as their business grows.
6. Nexible: Cloud-based CRM designed to enhance Malaysia business productivity
Image source: nexible.com
Overview:
Nexible is a cloud-based CRM solution popular with Malaysian startups and SMEs for its simplicity and focus on sales pipeline management. It supports effective lead tracking and customer communication through a user-friendly platform accessible anywhere.
Key features:
Pipeline visualization: Clearly tracks and manages sales stages to improve deal closure rates.
Customer interaction tracking: Captures emails, calls, and meetings to maintain complete client histories.
Task automation: Automates reminders and routine sales tasks to boost team productivity.
Mobile-friendly and cloud-based: Accessible on the go, supporting flexible and remote work environments.
Pricing:
Outperform sales account: starts at 120RM/user/month
Outperform admin account: starts at 120RM/user/month
Best for:
Malaysian startups and SMEs wanting a straightforward, cloud-based CRM focusing on sales management and easy collaboration.
7. Pepper Cloud: Affordable CRM solution for small businesses in Malaysia
Image source: peppercloud.com
Overview:
Pepper Cloud is a cloud-based CRM solution tailored for Malaysian businesses aiming to streamline sales and customer service processes. It offers a user-friendly interface combined with robust tools for managing contacts, automating workflows, and tracking sales.
Key features:
Contact and lead management: Centralizes customer information with easy access and tracking.
Sales pipeline management: Visualize sales stages clearly to prioritize and manage deals effectively.
Automation features: Automate routine tasks such as follow-ups and notifications to boost efficiency.
Integration capabilities: Seamlessly connects with popular Malaysian business apps such as accounting and communication tools.
Pricing:
Starter plan: custom pricing (5 users)
Business plan: custom pricing (10-12 users)
Enterprise plan: custom pricing (50+ users)
Best for:
Malaysian small to medium enterprises seeking an easy-to-use, cloud-based CRM with essential sales and customer management features.
8. HubSpot CRM: Leading CRM platform favored by Malaysian companies
Image source: hubspot.com
Overview:
HubSpot CRM is a globally recognized platform known for its intuitive interface and free entry-level plan. It supports Malaysian businesses by simplifying contact management, sales tracking, and marketing automation — all within a unified platform.
Key features:
Contact management: Automatically capture and organize customer information effortlessly.
Sales pipeline: Visual dashboards make it easy to track and manage deals.
Marketing automation: Simple automation of emails, lead nurturing, and workflows.
Integration ecosystem: Connects with a wide range of tools, including Malaysian payment gateways and marketing apps.
Pricing:
Free tools: $0/user/month
Starter customer platform: starts at $9/user/month
Professional customer platform: starts at $1300/month (5 seats included)
Best for:
Startups and SMEs in Malaysia looking for a powerful yet approachable CRM with a free tier to get started and room to grow.
9. Freshsales: AI-driven CRM gaining popularity in Malaysia’s sales sector
Image source: hubspot.com
Overview:
Freshsales by Freshworks is a sales-centric CRM designed for Malaysian teams focused on accelerating deal closure and improving customer interactions. It combines simplicity with AI-driven insights and multichannel communication.
Key features:
AI-powered lead scoring: Prioritize leads based on interaction data and predictive analytics.
Multichannel engagement: Manage emails, phone calls, chats, and SMS in one interface.
Visual sales pipeline: Track deals through stages with intuitive drag-and-drop functionality.
Automation tools: Automate workflows, reminders, and follow-ups to save time.
Pricing:
Growth plan: $9/user/month
Pro plan: $39/user/month
Enterprise plan: $59/user/month
Best for:
Malaysian businesses focusing on sales acceleration and better customer engagement through AI-powered insights and easy-to-use tools.
10. Pipedrive: User-friendly CRM software trusted by Malaysia’s sales teams
Image source: pipedrive.com
Overview:
Pipedrive is a sales-focused CRM known for its simplicity and pipeline-centric design. It empowers Malaysian sales teams to visualize their sales process clearly, helping them track and close deals more efficiently.
Key features:
Visual sales pipeline: Drag-and-drop interface that provides complete visibility of deals at every stage.
Activity reminders: Automated notifications ensure timely follow-ups to never miss a sales opportunity.
Customizable reports: Easily generate reports tailored to your sales goals and performance metrics.
Integration options: Connects with popular Malaysian and global tools including email, calendars, and communication apps.
Pricing:
Essential plan: starts at $14/user/month
Advanced plan: starts at $39/user/month
Professional plan: starts at $49/user/month
Power plan: starts at $64/user/month
Enterprise plan: starts at $99/user/month
Best for:
Sales teams in Malaysia seeking a straightforward, visual CRM focused on pipeline management and improving closing rates without unnecessary complexity.
11. iCRM: Innovative CRM platform focused on Malaysia’s growing SMEs
Image source: icrmsoftware.com
Overview:
iCRM is a comprehensive CRM platform tailored to meet the needs of Malaysian enterprises. It provides extensive customer management capabilities while supporting integration with other business applications.
Key features:
360-degree customer view: Centralizes all customer interactions, purchases, and communications for better insight.
Sales and marketing automation: Streamlines workflows to enhance productivity and customer engagement.
Custom module design: Flexible enough to adapt to industry-specific requirements and business workflows.
Robust analytics: Provides detailed analytics to track sales trends and customer behavior.
Pricing:
Starter plan: free
Unlimited plan: starts at $29.95/user/month
Best for:
Malaysian companies in need of a scalable and customizable CRM system that integrates smoothly with existing workflows and industry demands.
12. QuickBase: Low-code CRM solution empowering digital transformation in Malaysia
Image source: quickbase.com
Overview:
QuickBase is a low-code application platform that enables Malaysian businesses to build custom CRM solutions tailored to their unique requirements. Its flexibility supports process automation and data management in a no-code environment.
Key features:
Low-code customization: Build and modify CRM workflows without needing extensive technical skills.
Process automation: Automate repetitive tasks to improve efficiency.
Data integration: Easily connect with various data sources and third-party applications.
Collaboration tools: Facilitate teamwork through shared apps and real-time updates.
Pricing:
Standard plan: starts at 399RM/month
Professional plan: starts at 599RM/month
Enterprise plan: starts at 999RM/month
Best for:
Businesses in Malaysia that want a customizable CRM platform with the flexibility to build tailored solutions without heavy IT overhead.
Benefits of using the best CRM software Malaysia businesses trust
Choosing the best CRM software doesn’t just organize your contacts—it transforms how you engage customers and grow your sales. Here’s why integrating CRM in your business is essential:
1. Streamlined sales processes
A good sales CRM simplifies every stage of the sales pipeline, helping your team track leads efficiently and close deals faster. With automation features, you reduce manual follow-ups and stay focused on high-priority opportunities.
2. Enhanced customer insights
CRMs collect and analyze customer data, giving your team a deeper understanding of client preferences and behaviors. This empowers personalized marketing and service that customers really appreciate.
3. Improved team collaboration
With all customer info centralized, your sales, marketing, and support teams stay aligned. This creates a seamless customer journey and avoids duplicated efforts or missed communications.
4. Scalability to grow with your business
The best CRM vendors in Malaysia provide flexible plans and customizable features to fit startups and large enterprises. This adaptability means your CRM can grow with your evolving needs without disruption.
5. Increased productivity and revenue
Automated workflows, reminders, and data-driven sales strategies free up valuable time. Teams become more productive, closing more deals and improving overall revenue.
Expert tips for using sales CRM software effectively in Malaysia
Having one of the best CRM solutions in Malaysia is only half the battle—you need to leverage it fully. Here are some practical tips to maximize your CRM’s impact on sales and customer satisfaction:
1. Customize your CRM to your workflow
Avoid the trap of using a generic system out of the box. Tailor your CRM fields, sales stages, and automation rules to fit how your Malaysian business operates. This customization ensures the tool feels intuitive and relevant.
2. Train your team thoroughly
Investing time in proper training makes a huge difference. Ensure that everyone understands how to log activities, track deals, and use automation features. Informed users extract the most value from your CRM.
3. Keep data clean and updated
Accurate data is the foundation of any CRM. Regularly audit and clean your contact lists to avoid duplicates, outdated info, or irrelevant leads.
4. Utilize CRM analytics and reports
Dive into your CRM’s built-in analytics to spot trends and address bottlenecks. Use reports to guide your sales strategy, focusing on where your efforts generate the most return.
5. Integrate with other business tools
Maximize efficiency by connecting your CRM with marketing platforms, accounting software, and communication tools popular in Malaysia. Integration reduces manual entry and creates a smoother workflow.
6. Leverage mobile features
In Malaysia’s dynamic market, sales reps often work remotely or on the go. A CRM with robust mobile access ensures your team can update deals and respond to customers anytime, anywhere.
💡Know more
CRM Strategy Guide 2025: Expert Tips & Implementation Steps | Lark
Frequently asked questions
What is the best CRM software for Malaysian SMEs?
The best CRM for Malaysian SMEs balances ease of use, affordability, and useful features. Many local and global options offer customization and multilingual support suited to Malaysia’s diverse market.
How do I choose the right CRM for my business size?
Small businesses benefit from simple, affordable CRMs with essential sales pipeline tracking. Larger companies may require more advanced automation, integrations, and scalability to meet complex workflows.
Can CRM software be customized to Malaysian business needs?
Yes, many CRMs offer customizable fields, workflows, and localization, making it easier to address unique Malaysian business practices and regulations.
Is cloud-based CRM better than on-premise?
Cloud CRM offers convenience, lower upfront costs, and remote access ideal for Malaysia’s growing mobile workforce. On-premise might suit businesses needing tighter data control but usually requires more resources.
How important is integration with other business tools?
Highly important—seamless integration with accounting systems, marketing platforms, and communication tools streamlines operations and improves data accuracy.
Will CRM software help improve customer relationships?
Absolutely. CRM centralizes customer information, enabling personalized communications and timely follow-ups, which strengthen customer trust and loyalty.
Conclusion
Choosing the best CRM Malaysia demands aligning software capabilities with your specific business goals and market needs. Overwhelmingly, the right CRM acts as a catalyst to grow sales, improve customer engagement, and boost team productivity.
Among numerous options, Lark shines as a well-rounded CRM tailored for Malaysian businesses seeking seamless collaboration and powerful sales management combined. Its easy-to-use platform, extensive automation, and local support make it a compelling solution in 2025’s competitive market.
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